Senior Specialist, Experience Marketing

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🕒 April 1

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BCLC

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1985

For 35 years, BCLC has been delivering exceptional entertainment to British Columbians by managing casino, lottery, bingo and sports betting. Thanks to our players, we’ve generated $28 billion for the Province of B.C. to support essential services such as healthcare, education and community programs. Our employees are in on the action too! Overall, BCLC staff spent more than 3,830 hours volunteering for local charities. Our employee-giving committees continue to organize events, silent auctions and draws to fundraise for important local causes selected by our people. We want everyone to enjoy gambling—and that means understanding how to play in a healthy way. We provide educational resources on how gambling works, and we help find support for those who need it.

📋 Description

• Leverages the enterprise player experience & product strategies to develop, build and enhance the player experience in retail, online and in the app • Drives digital and retail integration through omni-channel marketing experiences • Liaises with key stakeholders to achieve a seamless, cohesive player experience • Provides event-marketing expertise for product launches, and activations, and winner celebrations • Works closely with the Encore Rewards loyalty team to support a seamless, cohesive experience at casino locations • Manages projects, marketing requirements and deliverables, meeting deadlines • Delivers marketing programs on budget and provides regular updates on spend variance • Builds, develops, and maintains strong working relationships with internal departments and external partners • Leads creative development for casino in-facility signage • Develops and executes point-of-sale (POS) marketing materials • Ensures brand consistency and high-quality creative output in all marketing assets • Communicates creative strategies and project timelines clearly and effectively • Oversees logistics for POS assets and ensures correct installation at retail locations • Maintains clear and accurate project records and tracks project progress • Drafts and distributes internal and external communications as needed • Responsible for the completion of various project documents and deliverables

🎯 Requirements

• A bachelor degree or diploma in marketing • 4 to 6 years recent, related experience in a consumer marketing or advertising agency environment with a retail or experiential marketing focus • Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management • Strong understanding of customer and market dynamics • Solid knowledge of content marketing across multiple mediums • Demonstrated experience in the development and implementation of strategic marketing plans • Strong marketing communications skills and ability to deliver integrated marketing campaigns • Experienced with Microsoft Office Suite: Word, Excel, Outlook, etc.

🏖️ Benefits

• Robust wellness programs to enhance your physical, mental, social, financial and career well being • Flexible working model which supports work-life integration • Volunteer hours for our people each year