Senior Manager, Pretzels & Bold Snacking Brand

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🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Manager

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The Hershey Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1894

👥 B2C

🛍️ eCommerce

💰 Post-IPO Debt on 2023-04

B2C • eCommerce • Food & Beverage

The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.

📋 Description

• Lead Dot’s brand equity strategy, including positioning, brand purpose, messaging architecture, visual identity, tone of voice, and brand guardrails that support the Pretzels & Bold Snacking growth agenda. • Translate Dot’s long-term growth ambition into annual and multi-year activation plans that drive household penetration, awareness, trial, repeat, and brand power. • Steward Dot’s creative work, including campaign development, brand world/visual identity system work, packaging communication, and asset toolkits. • Partner with media, shopper, sales, category management, insights, innovation, commercialization, finance, supply chain, and external agency partners to build integrated plans across core business, innovation, tentpole moments, and key customer programs. • Develop demand-creation strategies by translating consumer tensions, cultural moments and category barriers into clear marketing actions. • Guide brand-building activation across key growth platforms and occasions, including everyday snacking and key cultural moments. • Monitor brand health, business performance, competitive activity, retail execution, media effectiveness, and cultural relevance to identify risks, opportunities, and optimization recommendations for senior leadership. • Lead development of executive-ready recommendations, briefs, plans, and presentations that clearly connect consumer insight, brand strategy, activation choices, financial impact, and executional needs.

🎯 Requirements

• 7+ years of progressive experience in marketing, brand management, activation marketing, strategy, or general management within consumer packaged goods; food, confection, or salty snacks experience preferred. • Proven ability to build and activate consumer-led brand strategies that deliver measurable business results across sales, share, household penetration, brand health, and financial performance. • Demonstrated ability to lead cross-functional teams and external agency partners in a fast-paced, matrixed environment while managing competing priorities, timelines, and stakeholder needs. • Strong analytical capability with comfort using consumer research, syndicated data, brand health tracking, media performance, shopper insights, competitive intelligence, and financial metrics to make recommendations. • Excellent written and verbal communication skills, including the ability to create concise, executive-ready recommendations.

🏖️ Benefits

• Health insurance • 401(k) retirement plan • Paid time off • Flexible working hours • Professional development opportunities