Head of CRO

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🔥 0 minutes ago

🇱🇹 Lithuania – Remote

💵 €4k / month

⏰ Full Time

🔴 Lead

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 0%

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Logo of IMPACT BRANDS

IMPACT BRANDS

201 - 500 employees

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

IMPACT BRANDS is on a mission to positively impact 1 billion lives by 2045. The company focuses on empowering people to live their best lives by offering premium health and beauty products. With a global and diverse team, they aim to make a tangible difference in the world by supporting individuals in achieving wellness and improvement in their lives. The company emphasizes remote work culture, team-building, and offers various roles in manufacturing, research and development, and customer support. IMPACT BRANDS is committed to creating high-quality products that enhance the lives of their customers and contributing to social good.

📋 Description

• Lead the CRO function and define strategy, priorities, KPIs, and experimentation roadmap across the brand portfolio • Own the end-to-end experimentation process, from research and hypothesis generation through implementation of winning experiments • Identify opportunities across landing pages, product pages, checkout, upsells, cross-sells, and post-purchase experiences • Improve conversion rate, revenue per visitor, average order value, upsell performance, and funnel efficiency • Use quantitative and qualitative data to understand customer behavior and uncover growth opportunities • Build a systematic experimentation culture focused on learning and sustainable business impact • Develop CRO reporting and measurement frameworks • Partner with marketing, creative, product, development, analytics, and brand teams • Build and develop the CRO team, processes, and capabilities • Present CRO performance, insights, and strategic recommendations to the CMO

🎯 Requirements

• Strong hands-on experience in CRO, experimentation, growth, e-commerce, or a closely related field • Proven experience building and managing experimentation programs that generated measurable business impact • Strong understanding of A/B testing methodology, experiment design, statistical significance, and test interpretation • Deep understanding of e-commerce funnels and customer behavior • Strong analytical skills and ability to translate complex data into clear commercial decisions • Experience with web analytics, experimentation, and behavioral analytics tools • Ability to prioritize opportunities based on expected impact, evidence, effort, and business objectives • Strong stakeholder management and cross-functional collaboration skills • Commercial mindset with understanding of CRO’s influence on revenue, profitability, AOV, and customer value • Experience leading, mentoring, or developing CRO professionals • Excellent communication skills and ability to influence senior stakeholders

🏖️ Benefits

• Remote work from any location • Home office allowance • Choice between a MacBook or Windows-based workstation • Health and wellness budget • 25+ working days of holidays • 2 paid volunteering days each year • Online training and personal development opportunities • Career advancement opportunities based on performance • Annual achievement bonus • Access to company health and wellness products • Team-building activities and online events • Welcome package and additional perks

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