College Marketing Representative

🕒 April 1

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The Orchard

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1997

🤝 B2B

📱 Media

B2B • Media • Entertainment

The Orchard is a company that began as a revolutionary music distribution platform and has evolved to support creators in the dynamic global music industry. The company focuses on empowering creators to grow and adapt, providing services and opportunities such as global music distribution and partnerships. The Orchard has expanded its services to include global artist and label services and sales, as well as music publishing. It is notable for partnerships like its global administration deal with Sony Music Publishing and its collaboration with the Music Business Academy for Africa.

📋 Description

• Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews • Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists • Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus* • Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist • Research & attend local and campus events that will best facilitate the promotion of our artists* • Attend our artists' shows to hand out promotional tools and get feedback from fans* • Submit a detailed report on your marketing successes and initiatives for each campaign you run

🎯 Requirements

• You are an Undergraduate Student currently enrolled in a 4 year university with a minimum of 2 years left prior to graduation • You are able to manage your own hours and be accountable for the work assigned to you • You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing • You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, Twitter, Facebook • You have availability of 20 hours per week • You’re well-written, well-spoken, a team player, and an excellent communicator • You have transportation methods • You have a flexible schedule for team conference calls and tour coverage

🏖️ Benefits

• You will gain real world music industry experience that will be a great addition to your resume • You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews • You’ll have access to inside information that will improve your marketing outreach • You’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes* • You’ll build valuable relationships within your local music industry + many more!