Digital Shelf Manager

🕒 April 10

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Therabody

201 - 500 employees

Founded 2016

🧘 Wellness

🔧 Hardware

🛍️ eCommerce

💰 $165M Private equity on 2022-10

Wellness • Hardware • eCommerce

Therabody is a consumer wellness company that designs, manufactures and sells handheld percussive massage devices, wearable therapy products (heat, cold, LED), compression boots and clinically-focused skincare devices. It operates primarily as a direct-to-consumer e-commerce retailer with a companion mobile app offering guided routines and integrates scientific research and clinical studies into product development and marketing.

📋 Description

• Partner with brand, product and creative teams to deliver high-performing PDPs, A+ content, and branded landing pages that engage and convert. • Establish and enforce content standards across imagery, copy, specs, and enhanced content modules. • Manage PDP content syndication across retailer platforms, ensuring accuracy, compliance and speed to market. • Own and optimize the Amazon Brand Store: navigation flow, page design, module testing and performance insights. • Build brand landing pages that elevate education, storytelling, and brand positioning. • Identify and implement up-sell and cross-sell opportunities to increase conversion and order value. • Ensure Therabody’s premium brand identity and positioning is reflected across all retail.com touchpoints. • Perform keyword research (using Helium 10 and similar tools) to build high-potential keyword sets for product listings. • Optimize product titles, bullet points, descriptions, A+ content, and backend terms to maximize visibility and conversion. • Monitor listing health, keyword rankings, and search term reports. • Define and execute the strategy for acquiring, moderating and displaying customer ratings & reviews across all retail platforms. • Lead end-to-end review syndication and seeding programs. • Manage relationships with third-party review platforms/service providers. • Identify any recurring issues/product improvement opportunities and feed insights into relevant cross-functional teams. • Define, track, and report on digital shelf KPIs: content health scores, conversion rates, review sentiment and share of search. • Translate data into actionable insights. • Lead A/B content testing to evaluate PDP performance and optimize listings. • Support international markets by tailoring merchandising strategies, content, and syndication processes. • Implement project management best practices and tools to ensure on time delivery. • Oversee PIM platform management including catalog hygiene, A+ content and automated syndication. • Identify opportunities for process automation to improve speed and scalability.

🎯 Requirements

• 5+ years of experience in digital merchandising, eCommerce, or marketplace management. • Strong working knowledge of Amazon Seller Central. • Demonstrated experience owning and optimizing an Amazon Storefront. • Experience managing PDP content, SEO/keyword strategy and ratings and reviews. • Familiarity with retailer portals (e.g., Best Buy, Target, Walmart) and content syndication platforms (e.g., Syndigo, 1WorldSync, BazaarVoice). • Strong analytical skills, with proficiency in Excel and experience leveraging analytics dashboards. • Excellent project management skills and organizational skills. • Collaborative mindset, with experience managing cross-functional teams and external vendor relationships.

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