Engagement Strategist – Marketing Cloud Account Engagement

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🕒 February 4

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The Spot

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

📚 Education

SaaS • Marketing • Education

The Spot is a company dedicated to advancing knowledge and expertise in Salesforce and Pardot marketing automation. Through guides, advanced tips, and community engagement, The Spot provides resources and tools for setting up and managing marketing campaigns efficiently on Salesforce platforms. Key aspects include the Marketing Cloud, Account Engagement (formerly Pardot), and the Employment of AI to enhance marketing strategies. The company also offers courses and consulting services to help users develop their skills and optimize their Salesforce and Pardot ecosystems.

📋 Description

• Within 90 days, you have built deep rapport with your initial clients and are confidently managing their project deliverables and roadmaps. • By month 6, you have successfully delivered multiple projects on time, resulting in measurable improvements in client platform adoption. • Within your first year, you are recognized as an indispensable extension of the client’s team, driving retention and identifying new opportunities for their growth.

🎯 Requirements

• Guide the client relationship by acting as a proactive partner and primary advisor for their marketing automation strategy and execution. • Translate client business objectives into technical requirements, ensuring every automated journey we build has a clear purpose. • Build and configure solutions within Account Engagement to automate lead flow, nurture prospects, and improve marketing ROI. • Collaborate as a core member of a project team to lead marketing automation deliverables, while supporting the project lead with execution, coordination, and client-facing activities. • Lead business process reviews to uncover marketing pain points and design the future state of a client’s automation environment. • Empower client teams by leading training sessions and creating documentation that makes complex marketing workflows feel simple. • Collaborate with the broader Sercante team to peer-review solutions and share knowledge that levels up the entire agency.

🏖️ Benefits

• Remote Position – Any Location in the U.S., Canada, or U.K. with Great Wifi Works! • 5+ years of experience in a consultant or strategist-level role within the Salesforce ecosystem or a similar marketing automation space. • Proven success navigating and configuring Salesforce Marketing Cloud Account Engagement (Pardot) to solve real-world marketing and sales alignment problems. • Hands-on experience building, testing, and deploying solutions (Engagement Studio, automation rules, and grading/scoring) that meet complex client needs. • A track record of translating high-level business requirements into clear, technical roadmaps while managing timelines. • The ability to break down "tech-speak" into digestible training and documentation for stakeholders and end-users. • Experience coordinating work with internal teams and contractors to deliver projects efficiently.