Senior Creative Strategist

🔥 7 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 15%

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Tierliebhaber

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🛍️ eCommerce

👥 B2C

🛒 Retail

eCommerce • B2C • Retail

Tierliebhaber is a German-language, Shopify-based online retailer targeting pet owners (the name means “animal lover”). The site and content indicate it sells pet products (mentions dog-specific navigation) with plant-based formulas developed with veterinarians, consumer promotions (free gift over €85, money-back guarantee) and marketing tooling (Klaviyo). It presents as a direct-to-consumer eCommerce store focused on pet care and related retail offerings.

📋 Description

• Develop VSL concepts and write scripts for Meta and YouTube • Create detailed creative briefs for editors and UGC creators • Work closely with the founder team • Analyze creative performance in Ads Manager • Derive hypotheses and brief new iterations • Plan creative rotations • Build a structured testing process • Own the creative process from the initial briefing through the final creative performance analysis

🎯 Requirements

• At least 3–4 years of experience in performance creative and direct-response copywriting, ideally in DTC e-commerce • Proven results with Meta video ads, including VSLs, UGC-style creatives, and hook testing • Ability to write strong briefs that work effectively without you in the room • Excellent German—you write copy that reads like a letter to a close friend, not a package insert • Understanding of consumer psychology, hooks, and storytelling frameworks such as PAS, DIC, and Before/After • Ability to work independently and take ownership • Work samples: a VSL script or a creative brief you have created • Nice to have: experience in the pet market, knowledge of advertorial funnel development, and experience creating veterinary-adjacent content related to animal health, supplements, or naturopathy

🏖️ Benefits

• 100% remote • Flexible working hours • Performance-based compensation • Discounts on our products • Employer-supported savings benefits • Team events • Direct access to the founders • Flat hierarchies, short communication channels, and fast decision-making

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