Content Marketing Manager

🕒 May 20

🗽 New York – Remote

🗽 New York – Remote

💵 $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

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Tines

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

SaaS • Cybersecurity • Enterprise

Tines is a leading automation platform that empowers security teams and IT professionals to create, run, and monitor workflows in real-time. With a focus on AI-powered automation, Tines connects with a wide range of products and APIs to streamline processes and enhance productivity across various teams, including security, IT, infrastructure, and engineering. It provides tools for building apps and self-service portals, enabling organizations to integrate systems, manage risk, automate incident responses, and drive operational efficiencies. Built for enterprise-grade transparency and compliance, Tines fuels smarter, more secure work environments with ease of use and rapid deployment.

📋 Description

• Deliver content that supports pipeline growth and drives brand awareness, helping Tines spark interest, earn trust, and build affinity with our core audiences in security and IT. • Manage production of long form assets, including guides and industry reports • Produce content for paid campaigns with media and publication partners • Evolve Tines' organic social strategy (primarily LinkedIn), experimenting with new formats and launching social native campaigns • Create and produce short form video content for social, both original and repurposed from existing assets • Play a key role in building and scaling Tines' creator led content strategy, supporting internal experts, community members, and external partners to create and share content • Spot high value moments from webinars, events, and existing content, and turn them into something new: blogs, short form video, social campaigns, etc. • Manage freelancers and external contributors to ensure quality at scale • Design efficient content workflows that help you scale output without sacrificing quality • Provide editorial support for content produced by internal teams and external agencies, ensuring consistency and alignment with Tines’ voice and evolving narratives • Interview customers and SMEs to source strong stories and insights, and contribute to case study production • Translate technical topics into clear, engaging stories • Work with the Brand team to develop compelling visual assets and ensure consistency across social and content programs • Partner with the Demand Generation team to gather content performance feedback and iterate quickly • Prioritize effectively across always on programs, standalone campaigns, and product launches

🎯 Requirements

• 5-8 years of experience in content marketing, editorial, journalism, social media, or related roles, ideally in B2B SaaS or enterprise technology • Proven experience owning content programs and social media strategy end to end • Excellent writing and editing skills, with a portfolio that demonstrates compelling hooks, clear narratives, and a strong brand voice • A passion for social media, demonstrated through an understanding of what works on LinkedIn, and a desire to move quickly on new formats as algorithms evolve • Strong track record of repurposing content across channels and formats • Experience managing freelancers, agencies, or external contributors • Experience using AI tools to scale content production, and enthusiasm for finding inventive ways to apply them, while keeping human perspectives at the core of everything we publish • Comfortable editing short form video for social media • Familiarity with AEO and SEO best practices • Data-driven and adaptable, using performance insights to iterate quickly • Excited by the opportunity to build, as well as run, impactful content programs • Familiarity with cybersecurity, IT, or technical audiences is a plus, but not required.