Affiliate Strategist

🕒 April 23

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Tinuiti

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Campaign Management: Craft and implement comprehensive strategies and tactical plans tailored to achieving client objectives. • Oversee the full scope of affiliate program management, including recruitment, activation, optimization, compliance, creative development, and reporting. • Performance Tracking & Optimization: Continually seek innovative solutions and process enhancements to elevate client success within the affiliate marketing domain. • Data Analysis & Reporting: Conduct in-depth analysis of program data to identify opportunities for growth and address issues impacting performance. • Utilize insights to refine strategies and enhance program outcomes. • Collaboration: Mediate partnerships and placements with new affiliates, while maintaining and optimizing relationships with a diverse portfolio of existing publishers. • Ensure ongoing communication and relationship optimization with credible publishers. • Client Communication: Serve as a primary point of contact for clients, addressing strategic inquiries and account questions. • Lead weekly client calls and manage all follow-up communications, ensuring clarity and progress towards goals. • Strategy: Develop and implement a long-term affiliate marketing strategy and vision that aligns with the brand's overall goals, ensuring sustainable growth, brand visibility, and the expansion of high-impact partnerships.

🎯 Requirements

• 5-7 years of experience in online marketing or e-commerce, with significant expertise in affiliate marketing (in-house, agency, publisher, network) roles with a proven track record of executing successful campaigns • Deep knowledge of major Affiliate Networks (e.g., Impact Radius, Rakuten Marketing, Commission Junction) • Demonstrated capability in affiliate recruitment, fraud management, relationship-building, daily program operations, budget management, and analytics • Working knowledge of HTML is advantageous • Demonstrated success analyzing data and using analytics tools to drive marketing decisions • Advanced computer skills including Microsoft Excel & PowerPoint • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

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