Paid Media Manager

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Top Talent Consulting

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2011

🤝 B2B

🏢 Enterprise

🎯 Recruiter

B2B • Enterprise • Recruitment

Top Talent Consulting is a recruitment consulting firm that specializes in helping businesses build high-performing teams. They utilize a proprietary system to streamline the hiring process, ensuring clients find exceptional talent while saving time and resources. Their services include job analysis, benchmark assessments, onboarding, team building, and leadership development, all tailored to meet the specific needs of small businesses. The company's mission focuses on creating a strong job-person fit through psychometric assessments and coaching to enhance the hiring process.

📋 Description

• Responsible for driving leads to clients through planning, executing, optimizing, and analyzing Google Ads paid search campaigns. • Own local SEO, conversion tracking, and attribution accuracy across multiple client accounts. • Work closely with the project manager and web development team to keep everything connected. • Ensure access to all required advertising and analytics accounts (Google Ads, Analytics, Tag Manager, Website backend). • Audit client's existing Google Ads campaigns and overall paid search efforts. • Audit client websites to identify keyword opportunities. • Develop keyword strategies around brand, services, locations, and competitor analysis. • Plan and build campaigns across Search and Performance Max — including broad, phrase, and exact match targeting, retargeting, seasonal, and testing campaigns. • Continuously optimize keywords, add negatives, refine bids, adjust budgets, and test ads. • Manage and optimize Meta Ads campaigns when required. • Set up and maintain conversion and goal tracking between Google Ads, Google Tag Manager, and the client website. • Review daily lead quality and performance through the attribution system. • Collaborate with the web development team and partners to identify and implement CRO opportunities on landing pages and lead forms. • Prepare PPC, SEO/GBP, and attribution performance data on a consistent cadence (bi-weekly check-ins, monthly reporting cycle).

🎯 Requirements

• Google Ads experience with local service-based businesses — not ecommerce. • Agency experience managing multiple client accounts simultaneously. • Experience managing an attribution/call tracking system and setting up conversion/goal tracking through Google Tag Manager. • Comfortable navigating a website backend and Google Tag Manager — not web development, but enough technical fluency to implement and troubleshoot tracking code alongside a developer. • Strong keyword research and SEO experience , ideally with a local/brick-and-mortar focus. • Demonstrated conversion rate optimization (CRO) experience — able to spot opportunities and collaborate with a developer to implement them. • Strong writing skills — able to turn data into clear, outcome-driven performance summaries, not just numbers. • Strong written and verbal English communication. • Proactive communicator — comfortable working directly with the project manager, team, and leadership without heavy oversight. • Comfortable in a small, fast-moving agency that's actively building out its systems and SOPs — willing to help spot gaps and improve processes rather than wait to be told.