Growth Marketing Retention Lead

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Trafilea Tech E-commerce Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛍️ eCommerce

🤖 Artificial Intelligence

eCommerce • Artificial Intelligence • Marketing

Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.

📋 Description

• Own the retention strategy across Email, SMS, Push Notifications and Loyalty. • Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS. • Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys. • Build customer segmentation strategies using behavioral, transactional and engagement data. • Develop lifecycle communication strategies for different customer segments and markets. • Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics. • Lead retention planning within major marketing campaigns, ensuring a consistent omnichannel customer experience. • Partner with Data Science to identify new segmentation opportunities and predictive models. • Collaborate with Creative teams to continuously improve messaging performance. • Own retention calendars, communication frequency and channel orchestration. • Evaluate new retention technologies and automation opportunities to improve scalability. • Present insights, recommendations and business impact to stakeholders.

🎯 Requirements

• 5+ years of experience leading CRM, Lifecycle Marketing or Customer Retention initiatives in eCommerce or high-growth digital businesses. • Proven experience managing Email Marketing as a primary retention channel. • Hands-on experience with SMS and Push Notification strategies. • Strong knowledge of customer lifecycle marketing, segmentation and marketing automation. • Experience designing and analyzing A/B tests and experimentation roadmaps. • Strong analytical mindset with experience using data to make business decisions. • Experience working with CRM platforms such as Klaviyo, Emarsys, Braze, Iterable, Salesforce Marketing Cloud or similar. • Experience collaborating with cross-functional teams including Data, Creative, Product and Growth. • Advanced English (written and spoken).

🏖️ Benefits

• 100% Remote • USD competitive salary • Paid time off • More benefits to be discussed