SEO and Performance Marketing Manager, B2B SaaS

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🕒 March 26

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Troi GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 Series C on 2016-11

SaaS • Enterprise • Artificial Intelligence

Troi GmbH is a cutting-edge software company specializing in project management solutions enhanced by artificial intelligence. Their innovative offerings, such as the Troi Next Technology, streamline complex project management processes, providing tools for efficient resource allocation, time recording, and smart agency management. Troi's solutions integrate AI to analyze project data, optimize strategies, and improve productivity, catering to the needs of both organized and flexible project teams. With features like customizable dashboards, automated offers, and an emphasis on data-driven decision-making, Troi provides a comprehensive IT-ecosystem that facilitates seamless integration and efficient data use across enterprise functions. The company has been recognized as one of the top 50 successful software companies in Germany and is trusted by over 650 leading agencies and companies for their web solutions and consulting services.

📋 Description

• Ownership of SEO and GEO — from clean markup and content structure to visibility in traditional search engines as well as AI-based search and answer systems • Use of AI-supported tools (among others) for keyword analysis, backlink analysis, competitor comparisons and visibility evaluations to make work more efficient and enable better decision-making • Planning, management and optimization of paid campaigns across Google Ads, Bing Ads and LinkedIn Ads • Hands-on content management (e.g., backlinking, review management & optimization of our WordPress sites based on Avada/Elementor) • Responsibility for budgets, performance tracking and reporting in HubSpot • Systematic A/B testing of creatives, landing pages and ads • Close collaboration with Sales and Executive Management to align marketing with measurable goals • Responsibility for the external brand presence at trade shows and events

🎯 Requirements

• Several years of experience in performance marketing, ideally in a B2B or SaaS environment • Experience with SEO • Proficient with WordPress • Experience working with HubSpot • Understanding of paid campaigns • Structured and independent way of working • Optional: good understanding of KPIs & budget management • Optional: experience with tracking setups and advanced analytics tools

🏖️ Benefits

• A motivated team with flat hierarchies and an established client base • High level of responsibility, short decision-making paths and a part-time model with flexible working hours • Remote-first approach. Work from anywhere in Germany or use our modern office in the Gabrielenlofts at Donnersbergerbrücke in Munich as a comfortable base • Direct collaboration with Sales, Product and Executive Management without silos • Access to modern tools, relevant events and continuous professional development