Marketing Manager

🔥 0 minutes ago

🐊 Florida, Pennsylvania, +2 more states – Remote

🐊 Florida – Remote 🔔 Pennsylvania – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

👥 B2C

⚕️ Healthcare Insurance

💊 Pharmaceuticals

B2C • Healthcare Insurance • Pharmaceuticals

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Collaborate with national marketing team functions to build actionable campaigns. This includes writing briefs that guide the development of daily creative assets with key images and messaging. • Collaborate with hub sales team and production team to align on the timing of new product launches, restocks on existing products and overall product mix strategy • Develop, implement, and analyze marketing strategies and initiatives • Coordinate market planning and execution with sales & marketing stakeholders to build marketing event and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates. • Support national and hub initiatives to deliver business goals and build brand loyalty. • Produce and maintain (in collaboration with other hub marketing members) a marketing calendar that includes product launches, local activations, paid/earned media, and other support around the campaigns. • Research and develop POV on local market opportunities and buying trends based on an assessment of current and potential customers as well as a review of relevant competitors. • Managing local marketing budget. Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams; pivot strategy to align with findings. • Collaborate and share best practices, lessons learned and post-recaps with Regional Marketing team during weekly calls. • Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets. • Build strong relationships with partners.

🎯 Requirements

• Bachelor’s Degree in Business, Marketing or related field required. • 4+ years of working experience in marketing. Retail marketing a plus. • Successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized marketing strategies and tactics. • Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy. Prior experience managing events and marketing campaigns. • Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums • The ability to plan, execute, and analyze an overall marketing strategy including paid, earned, and owned media. • Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time. • Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external partners); must be able to work cross-functionally with internal sales and operations teams to effectively generate, execute and report on marketing programs. • Ability to interact with various levels of stakeholders • Acute attention to detail; demonstrated ability for accuracy and thoroughness. • Strong written and verbal communication skills • Proven negotiation, problem-solving, organization and project management skills • Knowledge of Microsoft Office (PowerPoint, Excel, Word) • Must possess a valid driver’s license and a clear driving record. • Must be able to pass a level 1 and level 2 background check and drug screening. • Must be at least 21 years of age. • Must possess the mental and physical capacities necessary to perform the job duties. • Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L, and product perspective. • Professional team-player, collaborative, and open to feedback • Strategic, self-motivated, intellectually curious, innovative and resourceful. • Dynamic communicator with great oral and written skills. • Big picture thinker and adaptable to changing environments. • Detail-oriented, organized and proactive. • Approaches new and different ideas with curiosity and open-mindedness.

🏖️ Benefits

• A comprehensive benefits package including paid time off