Director of Conversion Rate Optimization, CRO

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🕒 March 28

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $120k - $150k / year

⏰ Full Time

🔴 Lead

📊 Conversion Rate Optimizer (CRO)

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Truly Free

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2024

🏪 Marketplace

🛍️ eCommerce

👥 B2C

Marketplace • eCommerce • B2C

Truly Free is an online marketplace and membership-driven retail platform offering thousands of conscious, better-for-you products across beauty, personal care, home, baby, and pet categories. It emphasizes value-based sourcing (non-toxic, eco-friendly, cruelty-free, plant-based, non-GMO), features curated creator collections and brand discovery, and operates a rewards system (“Talents”) plus giveaway entries and member discounts to incentivize repeat shopping. The company targets conscious consumers seeking sustainable, clean alternatives and combines retail, community curation, and loyalty/sweepstakes mechanics.

📋 Description

• Own and evolve the end-to-end digital experience across TrulyFreeHome.com and our subscription ecosystem • Lead conversion strategy across acquisition, onboarding, subscription management, and retention—driving measurable lifts in conversion rate, AOV, LTV, and churn reduction • Lead the website rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows • Partner closely with: Marketing (growth, lifecycle, paid media), Engineering & product, Brand and content teams

🎯 Requirements

• 5+ years in UX/UI, CRO, product design, or human experience design • Proven success in high-conversion DTC ecommerce and subscription businesses • Deep expertise in direct response design • Demonstrated impact on KPIs such as: Conversion rate, Bounce rate, Retention and churn, LTV and AOV • Experience leading major website redesigns or rebrands • Strong command of design systems, responsive design, and accessibility • Advanced proficiency in Figma (Sketch / Adobe CC also acceptable) • Experience running and interpreting CRO experiments • Portfolio Requirement (Non-Negotiable) Candidates must submit a portfolio demonstrating: Clear calls-to-action, Conversion-focused design decisions, Subscription and retention optimization, Rebranding or major UX transformations, Measurable outcomes (before/after metrics preferred)

🏖️ Benefits

• Health, dental, and vision insurance • Flexible PTO and fully remote work • Competitive compensation with performance upside • Executive-level ownership and real impact