Director of Lifecycle Marketing

Job not on LinkedIn

🕒 May 2

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $120k - $150k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Truly Free

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2024

🏪 Marketplace

🛍️ eCommerce

👥 B2C

Marketplace • eCommerce • B2C

Truly Free is an online marketplace and membership-driven retail platform offering thousands of conscious, better-for-you products across beauty, personal care, home, baby, and pet categories. It emphasizes value-based sourcing (non-toxic, eco-friendly, cruelty-free, plant-based, non-GMO), features curated creator collections and brand discovery, and operates a rewards system (“Talents”) plus giveaway entries and member discounts to incentivize repeat shopping. The company targets conscious consumers seeking sustainable, clean alternatives and combines retail, community curation, and loyalty/sweepstakes mechanics.

📋 Description

• Own and deliver 30–40%+ of total company revenue through lifecycle channels • Build and execute a high-frequency, high-conversion campaign calendar • Decide what products, offers, and promotions get deployed based on performance data • Drive first purchase, repeat purchase, and subscription conversion • Partner with leadership to define and evolve subscription strategy at a strategic level • Improve rebill rates, churn reduction, and subscriber LTV • Lead direct-response messaging strategy across Email and SMS • Own reporting and performance analysis across lifecycle channels: Revenue per send / per subscriber • Build a closed-loop feedback system: Insights → Hypothesis → Test → Scale • Develop a predictable, repeatable system for revenue generation and optimization

🎯 Requirements

• 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business • Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists • Demonstrated success driving 30%+ of company revenue from Email/SMS • Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting) • Strong background in direct response marketing (copy, offers, conversion strategy) • Experience owning subscription performance and retention optimization • Strong technical fluency: Deliverability best practices • Data flows, tracking, and integrations • Analytical mindset with ability to translate data into action quickly • Ability to operate both strategically and tactically (player-coach).

🏖️ Benefits

• Competitive base salary • Performance bonus tied directly to: Email/SMS revenue contribution • Subscription growth and retention metrics