Brand Content Planning Manager, 内容策划

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Trust Wallet

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

₿ Crypto

🌐 Web 3

Crypto • Web 3

Trust Wallet is the world's leading self-custody wallet trusted by over 150+ million users. It provides an easy-to-use platform for people who want to fully own, control, and leverage the power of their digital assets. From beginners to experienced users, Trust Wallet makes it easier, safer, and more convenient for millions to experience Web3, store and manage their crypto and NFTs, buy, sell, stake crypto for rewards, and access dApps securely—all in one place. With support for over 10 million digital assets across 100+ blockchains, Trust Wallet is a true multi-chain wallet.

📋 Description

• Own the weekly content calendar for the brand's official channels • Identify trending topics and plan hot-topic content angles • Brief scripts and copy aligned with brand voice and messaging framework • Maintain consistent tone of voice, visual direction, and messaging across official accounts • Lead planning and logistics for offline activations, including Token2049 side-events and booth activations • Coordinate content needs, materials, and run-of-show preparations for events • Collaborate with product, engineering, and the on-camera creator to translate technical features into content plans • Ensure filmed and published content remains aligned with overall strategy

🎯 Requirements

• Full professional fluency in English and Mandarin • Strong Chinese copywriting and content planning skills • Experience in content strategy, editorial planning, or brand management • Strong project management skills • Ability to plan weekly content cadences and coordinate offline event logistics simultaneously • Solid understanding of crypto, DeFi, self-custody wallets, and Web3 culture • Fintech, tech, or agency background is a plus • Must have the right to work in the country where based • Company is unable to sponsor visa sponsorship

🏖️ Benefits

• Excellent learning and career development opportunities • Work alongside diverse, world-class talent • Fast-paced, challenging and unique projects • International teams and a flat organizational structure • Work fully remotely with flexible working hours • Competitive salary and benefits • Equal opportunity employer