Growth Marketing Manager

November 18

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Twilio

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Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience.Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications.By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.Founded in 2008, Twilio has over 5,000 employees in 26 offices in 17 countries and counting, with headquarters in San Francisco and other offices in Atlanta, Bangalore, Berlin, Bogotá, Denver, Dublin, Paris, Prague, Hong Kong, Irvine, London, Madrid, Munich, Malmö, Mountain View, Redwood City, New York City, São Paulo, Sydney, Melbourne, Singapore, Tallinn, and Tokyo.

5001 - 10000 employees

📋 Description

• Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand. • Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle. • Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels. • Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives. • Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities. • Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments. • Design and run experiments to test and refine onboarding and activation strategies. • Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools. • Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.

🎯 Requirements

• 5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment. • Comfortable using AI for execution across the campaign production process. • Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus. • Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals. • Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities. • Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion. • Strong data-driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights. • Ability to independently analyze data, surface insights, and identify actions. • Skilled in managing complex, multi-team projects with precision and clarity. • Excellent communicator and collaborator across cross-functional teams. • Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference • Salesforce, SQL, Looker/Tableau experience • Technical background with ability to self-serve analytics, understand KPIs and experiment reports • Past experience with Sendgrid or a similar subscription-based platform is a good qualification.

🏖️ Benefits

• Competitive pay • Generous time off • Ample parental and wellness leave • Healthcare • Retirement savings program • Many more benefits depending on location