Senior Regional Marketing and Events Specialist

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Twist Bioscience

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🏥 Healthcare

🏭 Manufacturing

📦 Logistics

Healthcare • Manufacturing • Logistics

Twist Bioscience is a biotechnology company that develops a proprietary semiconductor-based synthetic DNA manufacturing process. This innovative platform enables miniaturization of chemistry necessary for DNA synthesis, providing significant time and cost savings for customers. Twist offers a range of DNA-based products including gene synthesis, variant libraries, and next-generation sequencing (NGS) solutions. The company supports research across areas such as cancer research, infectious disease, and drug discovery, leveraging its capabilities to drive groundbreaking biological innovations. With a robust suite of tools and services, Twist Bioscience is at the forefront of advancing research in genomics, antibody discovery, and synthetic biology.

📋 Description

• Oversee regionalisation and tactical implementation of marketing campaigns across conferences, events, webinars, digital marketing, social media, and content syndication • Provide marketing leadership to develop and execute regional marketing strategies that meet business needs, drive results, and build brand equity • Capture market intelligence, identify market opportunities, react to competitors, and gain market share with the field team • Maintain familiarity with SynBio products, BioPharma, and NGS workflows • Coordinate creation and maintenance of a regionalised marketing collateral library for sales and customers • Support Sales through campaigns, promotions, conference and event organisation, on-site conference support, and training • Generate marketing-qualified leads and collaborate with Field and Inside Sales to assess lead quality and progression • Collaborate with the global commercial team to meet revenue and growth targets and develop marketing best practices across regions

🎯 Requirements

• 5+ years’ experience working in events in the Life Sciences sector • Experience in events marketing campaign planning and budget management • Familiarity with marketing products on SynBio and NGS workflows • Proven experience working with sales teams and supporting programs that drive awareness and sales • Good communication skills with excellent spoken and written English • Experience managing a cross-functional team to deliver shared objectives • Highly organised, able to manage multiple projects in parallel, meet deadlines, and work under pressure • Comfortable collaborating with external agencies, vendors, channel partners, sales, marketing, and legal teams • Strong knowledge of current marketing trends and best practices • Preferred: familiarity with biopharmaceutical discovery and development and/or molecular diagnostics • Preferred: Salesforce and Marketo experience, or equivalent software • Additional languages are advantageous