E-mail Marketing Specialist

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UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

📣 Marketing

👥 B2C

eCommerce • Marketing • B2C

UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata is a global brand operator that develops, launches, and scales consumer brands it owns across direct-to-consumer (D2C) channels and marketplaces. The company emphasizes performance-first, AI-powered operations and an in-house creative engine to produce high-performing ads and full-funnel marketing. UMAEZ partners across product development, paid media, conversion optimization, retention (email & SMS), UGC & influencer production, and fulfillment & logistics — positioning itself as a vertically integrated builder and scaler of consumer brands in fragrance, wellness, beauty, and lifestyle. It reports portfolio-level metrics such as $250M+ revenue generated, 3M+ active customers, and 12+ brands in its portfolio.

📋 Description

• Build and set up flows and campaigns in Klaviyo based on directives from the Retention team • **Configure the CRM technical layer — **triggers, events, flow filters, and conditional/branch splitting — so each journey fires on the right behavior at the right moment • **Dynamic personalization — **use Liquid, event/profile properties, and dynamic blocks to personalize content, and build responsive templates with light HTML/CSS • **Data & integrations — **manage the Shopify ↔ Klaviyo ↔ Salesforce data sync, custom properties, catalog/data feeds, and webhooks/API or connectors so events and audiences flow correctly across tools • **Deliverability infrastructure — **maintain sender authentication (SPF, DKIM, DMARC) and sending-domain health, plus list hygiene and sunset logic to protect inbox placement • **Subscription setup — **wire up subscription-app events and flows (activation, rebill, cancellation, win-back) to support retention • **Implement provided copy — **drop copywriter-supplied copy into clean, mobile-ready templates and make backend adjustments to match the purpose of each flow/campaign • Execute the email calendar, which aligns with the paid-media sales calendar set by Marketing Operations (in collaboration with Retention) • Build, QA, and schedule campaigns end-to-end: links, personalization, rendering, and error checks before every send • Set up segmentation per Retention directives rather than blasting full lists by default • Coordinate closely with Retention, copy, and Growth so email execution supports the wider plan • Set up and run A/B tests as directed by the Head of Growth / Retention leads, structured cleanly for reliable reads • Track and report execution metrics — sends launched, deliverability, engagement — so Retention has clear data to optimize against • Flag issues and opportunities you spot; ideas are always welcome in team brainstorms

🎯 Requirements

• **Proven Klaviyo experience — **hands-on building flows, segments, and campaigns from scratch, including advanced flow logic (triggers, filters, conditional splits) • **Dynamic content & templating — **comfortable with Liquid, dynamic/personalization tags, and light HTML/CSS for building and troubleshooting responsive email templates • **Data & integrations — **understands events, custom properties, and syncing data across Shopify, Klaviyo, and a CRM; familiar with webhooks, APIs, or connectors (e.g. Zapier/Make) • **Deliverability fundamentals — **knows sender authentication (SPF, DKIM, DMARC), list hygiene, and how to protect inbox placement • **Salesforce (or comparable CRM) — **confident on the technical/data side: field mapping, syncing, and keeping data clean • **Subscription know-how — **experience with subscription apps and the rebill/retention mechanics behind a subscription DTC model • **Strong execution & attention to detail — **takes directives and builds them accurately, cleanly, and on time • Experience with DTC or ecommerce brands, ideally on Shopify

🏖️ Benefits

• Work at the technical heart of a high-leverage retention channel across a fast-scaling, multi-brand portfolio • Collaborative environment — strategy is shaped together, and you're welcome to brainstorm with Retention and Growth leads • A fast-paced team with no red tape — decisions happen quickly and good ideas ship • Learn directly from experienced Retention and Growth leads • Room to grow into a broader retention/lifecycle marketing role as the portfolio scales