Senior Director/VP, Strategy

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🕒 March 17

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Underscore Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

💊 Pharmaceuticals

🤝 B2B

☁️ SaaS

Pharmaceuticals • B2B • SaaS

Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.

📋 Description

• Deliver strategic oversight of media performance reporting across multiple pharmaceutical accounts, upholding consistency, analytical rigor, and executive-level transparency. • Lead teams in the analysis of marketing and media performance data to uncover trends, generate insights, and identify optimization opportunities that guide brand, channel, and investment strategies. • Distill complex datasets into clear and actionable narratives for senior stakeholders and clients, providing focused recommendations rather than solely presenting reports. • Provide comprehensive support including media and launch strategy, optimization, scenario planning, message mapping and sequencing, consultative client engagement, VVS strategy, and other related services. • Demonstrate expertise in utilizing third-party health and media data providers to assess media impact effectively. • Promote thorough documentation, facilitate knowledge sharing, and advocate best practices across analytics, performance optimization, and strategic media measurement disciplines. • Collaborate with innovation and data science teams on advanced modeling and predictive analytics initiatives, translating results into actionable strategies for media planning. • Serve as the senior strategic lead and client advisor, owning strategic relationships and influencing decision-making at higher levels of client organizations.

🎯 Requirements

• Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, Marketing, or Business). • 15+ years of experience in media strategy, analytics, or related roles, with 5+ years in pharmaceutical media advertising across digital and traditional channels, or strategic consulting. • Demonstrated progression from hands-on analytics and reporting into strategic leadership and client ownership. • Extensive experience presenting strategic recommendations to senior client stakeholders and internal leadership. • Skilled in data visualization and simplifying complex concepts through storytelling. • Experience in developing investment scenarios and employing consultative selling strategies to foster organic growth. • Experience working with healthcare and media data providers. • Strong understanding of AI/automation concepts as applied to media analytics and reporting.

🏖️ Benefits

• health coverage • retirement plans • paid time off • professional growth opportunities