Product Manager – Electrola, Better Now Records

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🕒 February 5

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Universal Music Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

📱 Media

B2B • Media • Music

Universal Music Group is the world leader in music-based entertainment, representing a diverse array of renowned artists and labels, including Katy Perry, Justin Bieber, and The Weeknd. The company leverages proprietary insights to develop innovative brand opportunities across digital media, events, and entertainment, aiming to create authentic connections for brands with billions of engaged fans globally.

📋 Description

• You will be responsible for the full product planning and execution — including developing an artist CI in collaboration with artist management, artists, external creatives and internal stakeholders, organizing and executing video shoots, photo sessions, styling and the design of artwork. • You will independently manage project and budget administration as well as develop, implement and monitor marketing, online, PR and TV media concepts. • You will handle communication with artists and artist management regarding artist and release strategies. • You will manage your campaigns using data and take the lead in implementing (digital) marketing strategies. • You will develop cross-channel content marketing strategies for owned media channels (social media, websites, newsletters, etc.) and identify new online communication opportunities and channels. • You will work very closely with Promotion Managers, International Marketing, Sales Managers, our internal Marketing Labs and the A&Rs of your team. • Continuous relationship building and maintenance with rights holders, artists, producers, artist management, publishers, tour promoters, cooperation partners and media partners is also important.

🎯 Requirements

• You have a completed degree with a focus on marketing and at least 3 years of experience in product management at a music or media company. • You bring very good knowledge of the music industry and repertoire expertise in German pop / international pop and/or in MOR (middle-of-the-road) and party genres, and you are comfortable working with broad commercial genres and related events. • You have a detailed understanding of release campaigns with a focus on short-form assets for all common social platforms and know how to apply classic marketing and communication strategies effectively. • You possess extensive knowledge of market developments with an increasingly important focus on the streaming world and understand how campaigns with a streaming focus need to be structured. • Excellent communication and project management skills and the ability to steer creative processes complete your profile. • You have very good German and English skills, both written and spoken.

🏖️ Benefits

• Feel the music! – Benefit from a concert ticket budget, streaming vouchers, discounts on physical releases and merchandise, as well as various internal events. • Be flexible! – Our hybrid working model gives you flexibility and space for creative collaboration and encounters; you are entitled to up to 10 mobile workdays per month. • Time to breathe! – You are more than your job — enjoy 30 vacation days plus additional company closure days. • Get around! – Travel sustainably across the capital with discounts on Berlin public transport (BVG) and our JobRad bike leasing offer. • Grow with us! – Continue your development through a range of training and further education opportunities. • Take care of yourself! – Receive support for all of life's challenges, both professional and personal, through independent counselling and coaching services.