Senior Product Manager – Deutschrap, Urban

🕒 October 29, 2025

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Universal Music Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

📱 Media

B2B • Media • Music

Universal Music Group is the world leader in music-based entertainment, representing a diverse array of renowned artists and labels, including Katy Perry, Justin Bieber, and The Weeknd. The company leverages proprietary insights to develop innovative brand opportunities across digital media, events, and entertainment, aiming to create authentic connections for brands with billions of engaged fans globally.

📋 Description

• Planning, executing and managing release campaigns – digital and physical • Developing creative and data-driven 360° marketing concepts • Point of contact for artists and management on marketing matters • Coordinating internal interfaces and external partners • Project and budget planning, setting priorities and monitoring timelines • Developing cross-channel content and storytelling strategies • Responsible for the release of digital and physical recordings

🎯 Requirements

• At least 3 years of experience in product marketing – ideally at a music company, creative agency or in a digital environment • Solid knowledge of digital marketing, audience development and data-driven campaign management • Confident use of tools such as Spotify for Artists, Chartmetric & co. • Strong sense for visual concepts, CI development and creative production • Experience managing projects with multiple stakeholders • Knowledge of relevant Hip-Hop, R&B and pop scenes • Very good written and spoken German and English

🏖️ Benefits

• Concert ticket budget, streaming vouchers, discounts on recordings and merchandise as well as various internal events • Hybrid working model for flexible creative collaboration • 30 vacation days plus up to 10.5 additional days off per year • Discounts on BVG and Job-Rad leasing offer • Various training and development opportunities • Support through independent counselling and coaching services