Senior Manager, Lifecycle/CRM Marketing

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Universal Tennis

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Sports • SaaS • Analytics

Universal Tennis is a global platform that connects tennis and pickleball players with level-based play, leagues, teams, and analytics to help track and improve their game. The platform aims to democratize these sports by offering accurate ratings irrespective of a player's age, gender, or geography. By partnering with clubs, colleges, and federations, Universal Tennis provides insights and solutions for players and providers, making the sports more accessible. The company is known for enabling players to connect and compete at appropriate levels, emphasizing player development and enjoyment.

51 - 200 employees

⚽ Sports

☁️ SaaS

💰 Corporate Round on 2018-08

📋 Description

• Shape multi-channel lifecycle strategy with the Director of CRM/Lifecycle, optimizing journeys and campaigns. • Build, manage, and optimize behavior-based triggered campaigns across email, push, SMS/MMS, and in-app messaging. • Demonstrate deep Braze expertise, including Canvas journeys, segmentation, custom events, personalization, QA, and deployment. • Collaborate with Product, Engineering, and Data teams to design and implement advanced messaging solutions: • API-triggered campaigns and automation integrated with product workflows • SDK events and instrumentation for precise user tracking • Custom event architecture enabling advanced segmentation and personalization • Data layer and attribute setup to support scalable, actionable campaigns. • Translate technical requirements into CRM strategy, guide backend integrations, and ensure the lifecycle platform performs at its best. • Translate technical requirements into Braze workflows, validate tracking and data flows, and collaborate confidently on backend integrations for advanced lifecycle programs. • Use Braze Liquid logic to create dynamic, personalized campaigns. • Run Braze experimentation, including A/B testing, monitoring, analysis, and iterative optimization. • Write and edit content across channels and support email design/HTML. • Build dashboards, analyze performance, and report insights. • Manage at least one direct report and collaborate with agency partners. • Work with various vertical leads to help determine strategy for different programs. • Maintain operational rigor in QA, deliverability, documentation, and compliance.

🎯 Requirements

• Strong, hands-on Braze experience (3-5 years) • 5+ years of CRM/Lifecycle Marketing experience in high-growth, consumer-focused environments • Skilled at working with Product, Engineering, and Data teams on API-driven messaging, SDK events, and backend integrations • Experience with behavior-based triggers, segmentation, multi-channel journey design, and lifecycle strategy • Proficient with Braze Liquid logic and AI experimentation, including A/B testing • Strong content skills and basic HTML/email design experience • Analytical and data-driven mindset for monitoring KPIs and reporting • Experience managing at least one team member and/or agency partners • Experience with Jira or similar project management tools • Ability to work autonomously, take initiative, and problem-solve independently, while knowing when to seek guidance or collaborate with the team • Excellent project management skills for handling multiple initiatives in a fast-paced environment

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Work From Home