Growth Lead

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Unlayer (YC W22)

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SaaS • Enterprise • Artificial Intelligence

Unlayer is a company that provides embeddable content creation tools primarily for SaaS platforms. Their suite of drag-and-drop builders includes email, popup, page, and document builders, enabling users to create high-quality, cross-compatible emails, professional landing pages, captivating popups, and more without writing any code. Unlayer offers a library of over 1800 pre-designed email templates suitable for various industries, and their tools are optimized for a seamless user experience across mobile and desktop platforms. They provide a robust platform that integrates easily with websites, CRMs, and ESPs, offering customizability and white-labeling options. Unlayer is trusted by over 1000 SaaS brands globally, providing essential resources, support, and enterprise-level solutions to enhance user engagement and save on development and maintenance costs. Their tools feature real-time collaboration, AI-driven text and image creation, and are continuously updated to maintain competitiveness in the market.

11 - 50 employees

Founded 2022

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 Seed Round on 2022-04

📋 Description

• Design and execute Unlayer’s global growth strategy focused on developers, engineering teams, and technical decision-makers. • Operate first as an individual contributor, driving initiatives across AEO, technical content, community, experiments, and distribution. • Scale what works by adding people, partners, or resources only when needed. • Build Unlayer’s presence everywhere developers discover, discuss, and select tools. • Create and distribute high-quality technical content across GitHub, documentation, tutorials, templates, sample code, and programmatic SEO assets. • Develop awareness across communities such as Hacker News, Reddit, StackOverflow, Discord, Slack groups, and niche developer ecosystems. • Run continuous experiments across landing pages, funnels, onboarding flows, PLG loops, pricing, and messaging. • Identify unconventional channels and growth opportunities that create outsized leverage. • Launch and nurture a global developer community around Unlayer. • Create ambassador programs, community challenges, webinars, workshops, and collaborative GitHub efforts. • Identify and establish integrations with complementary platforms and developer tools.

🎯 Requirements

• Preferred experience includes developer-focused marketing, AEO, SEO at scale, PLG growth, technical content creation, or previous work with APIs, SDKs, or dev tools. • A highly hands-on operator who prefers building and executing over managing from a distance. • A pragmatic, non-bureaucratic problem-solver who values speed, autonomy, and clarity. • A growth-minded marketer who understands how developers evaluate tools and adopt technologies. • A creative experimenter with a bias for action and a strong curiosity for technical products. • A founder-friendly collaborator who is comfortable working directly with senior, entrepreneurial leaders. • A data-informed decision-maker who thrives in fast-moving, ambiguous environments. • A global citizen who is comfortable working remotely, asynchronously, and independently.

🏖️ Benefits

• A remote-first, work-from-anywhere environment. • A results-only culture with flexibility, autonomy, and trust. • Direct access to and collaboration with the founding team. • Competitive compensation. • The opportunity to define and lead growth for a global, developer-facing product used by millions.