Lifecycle Operations Manager

Job not on LinkedIn

🔥 6 minutes ago

🐻 Alaska, Iowa, +6 more states – Remote

🐻 Alaska – Remote 🌾 Iowa – Remote 🌾 Nebraska – Remote 🎸 Mississippi – Remote 🗿 South Dakota – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

💵 $143.7k - $169k / year

⏰ Full Time

🟠 Senior

🔴 Lead

⚙️ Operations

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ŌURA

WebsiteLinkedInAll Job Openings

201 - 500 employees

🧘 Wellness

Wellness • Wearables • Health

ŌURA is a company that produces smart rings designed to provide in-depth health metrics and insights. The Oura Ring tracks a variety of health-related data such as sleep patterns, heart rate, activity levels, and stress. It aims to help users live healthier and more productive lives through accurate biometrics tracked via a comfortable ring worn all day and night. With features that benefit women's health, heart health, and overall wellness, ŌURA rings are marketed as both technologically advanced and user-friendly devices for personal health monitoring.

📋 Description

• Define and own the technical roadmap for our lifecycle tooling ecosystem (e.g., Braze), ensuring total data stability, governance, and future-proof documentation. • Lead cross-functional work alongside Lifecycle Marketing, Data Engineering and Data Analytics to define and maintain source of truth lifecycle data models (events, attributes, segments, composite scores, propensity models). • Drive operational efficiency by architecting AI-driven automation workflows and internal tooling to eliminate repetitive production overhead. • Collaborate with the lifecycle marketers to systematize journey designs and briefs into robust, testable flows in Braze (or equivalent) • Implement and maintain scalable templates, modular components, and reusable logic. • Operationalize A/B and multivariate tests end to end, setting up principles for audience configuration, randomization, holdouts, and measurement-ready instrumentation. • Own reporting requirements for lifecycle ops (e.g., journey health, delivery and error monitoring, experiment status dashboards).

🎯 Requirements

• 8+ years of deep experience in lifecycle / CRM operations • Proven track record of architectural ownership: You have scaled CRM/MarTech platforms (like Braze) for millions of active users, ideally within a subscription or membership-based model. • Hands-on experience with a marketing automation platform configuring personalized journeys. • Solid understanding of experiment design (control vs test, holdouts, key metrics, avoiding bias), best practices and practical constraints in production systems. • Demonstrated experience partnering with data and engineering teams on integrations, advanced data models, and troubleshooting. • Proven ability to manage multiple initiatives and cross function partners in parallel with clear prioritization and communication. • Excellent problem‑solving and debugging skills; comfortable owning issues end to end until resolved. • Technical proficiency with HTML and templating logic (e.g., Liquid or similar); comfortable reading, writing, and debugging dynamic content and personalization rules.

🏖️ Benefits

• Competitive salary and equity packages • Health, dental, vision insurance, and mental health resources • An Oura Ring of your own plus employee discounts for friends & family • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off • Paid sick leave and parental leave