Director, Segment Marketing

🔥 12 hours ago

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UserTesting

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2007

☁️ SaaS

🏢 Enterprise

🤝 B2B

💰 Grant on 2020-11

SaaS • Enterprise • B2B

UserTesting is a platform that provides businesses with human insights on their digital products and experiences. By facilitating video-based feedback from real people, it helps companies understand exactly how customers interact with their websites, apps, and prototypes. UserTesting allows organizations to target diverse audiences, gather in-depth consumer insights, and measure performance to create better user experiences. The platform serves teams of all sizes, from startups to enterprises, across various industries including eCommerce, financial services, gaming, healthcare, and more. With AI-powered tools, UserTesting accelerates research processes, enabling fast and efficient feedback collection and analysis.

📋 Description

• Develop and execute the North America segment marketing strategy in alignment with global marketing priorities and regional business objectives. • Drive localized activation of global campaigns through field events, webinars, paid media, account-based marketing, and digital programs. • Own regional marketing performance, including pipeline sourced and influenced, and optimize programs based on business outcomes. • Partner closely with Sales leadership to align marketing initiatives with pipeline generation and revenue goals. • Collaborate with Marketing Operations to define reporting, dashboards, and insights that measure campaign effectiveness and support decision-making. • Lead the planning and execution of regional events, including executive roundtables, partner events, industry conferences, and customer programs, while partnering with the global events team on flagship events. • Mentor and develop a team of segment marketers while fostering strong cross-functional relationships and continuously improving marketing processes, programs, and ways of working.

🎯 Requirements

• 7+ years of experience in regional marketing or demand generation within a B2B SaaS environment • 3+ years of experience leading, managing, or mentoring high-performing marketing teams • Proven success developing and executing marketing programs that generate and accelerate pipeline across North America • Experience marketing to enterprise organizations within industries such as banking, retail, consumer products, or software • Strong understanding of demand generation, account-based marketing, pipeline acceleration, and marketing and sales alignment • Experience using marketing technologies such as Salesforce, Marketo, 6sense, or similar platforms to execute and measure campaigns • Excellent collaboration, stakeholder management, and communication skills, with the ability to influence cross-functional teams and drive change in a fast-paced environment.

🏖️ Benefits

• Health insurance • Flexible work hours • Professional development opportunities • Paid time off