Partnerships Lead, UGC

🕒 September 12

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

💰 Account Manager

👻 Ghost score 43%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Valerie Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2025

🛍️ eCommerce

🤝 B2B

📣 Marketing

eCommerce • B2B • Marketing

Valerie Group is performance infrastructure for direct-to-consumer (DTC) e-commerce brands: an invitation-only partner that pairs a proprietary AI intelligence platform with elite human operators to scale digital-native consumer brands. They replace traditional agency and fund models by providing a unified service engine (paid media, creative, CRO, email, SEO, tech, and strategy), rigorous A/B testing and pilot frameworks, and a path to performance‑based capital that delays dilution until value is proven. Valerie integrates with platforms like Shopify, Meta, Google, TikTok and Amazon, focuses on outcome-driven growth and compounding execution, and targets founders who are operationally constrained but have high-margin, retention-ready products.

📋 Description

• Build and scale Valerie’s creator-led growth engine across its portfolio of ecommerce brands • Own the end-to-end creator and affiliate lifecycle, from sourcing and outreach through partnerships, briefing, content delivery, approvals, attribution, and commercial performance • Work with Creative, Paid Media, Analytics, Brand, and POD teams to identify creators and content that drive measurable business results • Build a scalable pipeline of creators who consistently produce high-performing content and contribute to profitable revenue growth • Identify creators based on their ability to influence purchasing decisions • Conduct sourcing, outreach, negotiations, onboarding, content reviews, and performance tracking • Test creators, content formats, commercial models, and partnership structures • Negotiate commercials, commissions, licensing, usage rights, and whitelisting arrangements • Manage multiple creators and campaigns simultaneously • Turn creator and campaign data into recommendations for Creative and Paid Media teams • Build systems, templates, workflows, and playbooks to make creator partnerships faster and more scalable • Use AI and automation to improve creator sourcing, outreach, briefing, analysis, and optimisation • Participate in the hiring process, including role-specific assessments or practical exercises where applicable

🎯 Requirements

• 4–6+ years of experience in influencer marketing, UGC, creator partnerships, affiliate marketing, or performance creative • Proven experience building and managing creator partnerships that generated measurable ecommerce or revenue outcomes • Strong understanding of TikTok, Instagram Reels, YouTube Shorts, UGC formats, and creator-led content • Experience sourcing, evaluating, outreaching, negotiating, onboarding, and managing creators end-to-end • Strong understanding of performance-driven creator content, including hooks, angles, CTAs, storytelling, pacing, and creative testing • Experience managing creator commercials, commissions, affiliate structures, licensing, usage rights, and whitelisting • Experience working with affiliate codes, links, UTMs, discount codes, and creator-level attribution • Strong understanding of ecommerce performance metrics including CTR, CVR, CPA, ROAS, revenue contribution, and content performance • Ability to create clear, performance-led creator briefs and manage the content review and approval process • Strong organisational and project management skills, with the ability to manage multiple creators, deliverables, and deadlines simultaneously • Strong communication, negotiation, and relationship-building skills • Agency experience is strongly preferred • Experience working with DTC or ecommerce brands is preferred • Familiarity with Upfluence, Modash, Grin, Aspire, HypeAuditor, or similar creator platforms • Comfortable working cross-functionally with Creative, Paid Media, Analytics, Brand, and POD teams • Experience with Spark Ads, whitelisting, paid amplification, and performance creative testing is a bonus • Experience working with international creator markets is a bonus • Experience managing Shopify affiliate programs or similar ecommerce affiliate infrastructure is a bonus • Familiarity with WooCommerce, affiliate platforms, creator attribution, and performance reporting systems is a bonus • Experience building creator libraries, playbooks, benchmarks, and repeatable operating systems is a bonus • Experience using AI or automation to improve creator sourcing, outreach, briefing, reporting, or optimisation is a bonus • Experience working within founder-led startups or high-growth ecommerce businesses is a bonus

🏖️ Benefits

• Competitive compensation • Tools needed to do your best work • Opportunities to grow as Valerie grows • Meaningful work with visible impact • High ownership from day one • Collaboration with experienced founders, operators, and specialists • Inclusive workplace • Valuable interview process with opportunities to meet colleagues and learn how the company operates