Head of Marketing

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🕒 May 28

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50 Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2003

🤝 B2B

👥 B2C

B2B • B2C • Marketing

50 Marketing is a marketing company specializing in value-based marketing strategies. This approach focuses on building strong relationships between consumers and brands by aligning offerings with the core values and beliefs of customers. They emphasize understanding consumers' needs and delivering marketing strategies that highlight the benefits of their products and services.

📋 Description

• Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution. • Build and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot. • Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot. • Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversion. • Lead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant. • Align weekly with Allan Dib on personal brand and and content priorities, then translate those ideas into clear campaigns and execution plans. • Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship. • Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance. • Lead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts aligned. • Partner closely with Sales to improve lead quality, funnel conversion, sales enablement, and revenue performance.

🎯 Requirements

• 10+ years with consistent revenue accountability • Head of Marketing / VP Marketing at $5M+ revenue company, owned entire function and team • Direct-Response Marketing Fluency • Information Marketing / Education Market Familiarity • HubSpot Power User • Funnel Builder • Taste & Conversion Judgment • Data-Obsessed Operator • Messaging Strategist & Ruthless Editor • Campaign Ownership • Project & Sprint Management • Leadership Presence • Founder Fluency

🏖️ Benefits

• 38 days PTO