Vanguarda Martech
51 - 200 employees
Founded 2006
🛍️ eCommerce
📱 Media
🤝 B2B
eCommerce • Media • B2B
Vanguarda Martech is a full-service martech agency offering 360° digital marketing and platform development services. With about 18 years of experience and multidisciplinary teams, it delivers social media management, e-commerce solutions, web development, inbound marketing, media planning (online and offline), SEO, performance media management, and business intelligence, and also provides proprietary products like Vbot and Vanguarda In Company.
Paid Media Analyst, Mid-level
Job not on LinkedIn
🔥 4 minutes ago
🗣️🇧🇷🇵🇹 Portuguese Required
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Vanguarda Martech
51 - 200 employees
Founded 2006
🛍️ eCommerce
📱 Media
🤝 B2B
eCommerce • Media • B2B
Vanguarda Martech is a full-service martech agency offering 360° digital marketing and platform development services. With about 18 years of experience and multidisciplinary teams, it delivers social media management, e-commerce solutions, web development, inbound marketing, media planning (online and offline), SEO, performance media management, and business intelligence, and also provides proprietary products like Vbot and Vanguarda In Company.
📋 Description
• Conduct competitive research to assess competitors and guide the paid media strategy. • Perform keyword research and forecast campaign results. • Develop bid strategies based on audience segmentation. • Create and develop campaigns and responsive ads for various digital platforms. • Prepare and execute digital media plans. • Create Insertion Orders (P.I.s) in the iClips system according to the media plan. • Create audiences and custom targeting for campaigns on Facebook and Google. • Install and manage tags on websites and landing pages using Google Tag Manager. • Launch and monitor ad campaigns on Facebook Ads, Google Ads, LinkedIn Ads, and other platforms. • Monitor and optimize Cost Per Acquisition (CPA) and overall campaign performance. • Analyze results and produce performance reports with insights and recommendations for improvement.
🎯 Requirements
• Bachelor's degree in Advertising, Marketing, Communications, or a related field. • Experience in paid media and digital campaigns. • Knowledge of paid media platforms (Facebook Ads, Google Ads) and Google Tag Manager. • Experience with budget management and CPA control. • Analytical skills for data interpretation and campaign optimization.
🏖️ Benefits
• Competitive research • Paid media strategies • Digital campaigns • Campaign monitoring • Performance analysis and reporting
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