Lifecycle Marketing Manager

🕒 April 1

🇺🇸 United States – Remote

💵 $119k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Vanta

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

📋 Compliance

🔐 Security

☁️ SaaS

💰 $40M Series B on 2022-10

Compliance • Security • SaaS

Vanta is a trust management platform that streamlines compliance workflows and enhances security programs for businesses. By leveraging automation, Vanta helps companies achieve and maintain compliance with frameworks like SOC 2, ISO 27001, and GDPR. It offers solutions for companies of all sizes, from startups to enterprises, ensuring security and compliance at scale. With integrations with over 375 tools, Vanta leverages AI to simplify tasks such as questionnaire automation and vendor risk management. Vanta empowers service providers and auditors to deliver efficient and satisfactory experiences, helping businesses build trust with their clients and partners.

📋 Description

• Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion. • Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact. • Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration. • Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs. • Define segmentation and size audiences using product and CRM data to prioritize highest-impact opportunities. • Use AI as a core part of how you work to accelerate personalization, increase testing velocity, and automate lifecycle workflows. • Establish scalable experimentation frameworks (A/B, multivariate, holdouts) that drive continuous learning and optimization. • Drive cross-functional partnership with Product, Product Marketing, Marketing Ops, Data, Sales, and Customer Success to align on customer insights, influence roadmap decisions, and deliver cohesive, high-impact lifecycle programs. • Develop compelling messaging, content, and visuals that resonate with B2B audiences. • Own performance reporting and use insights to inform prioritization and roadmap decisions. • Support product launches and strategic initiatives through coordinated lifecycle campaigns. • Maintain data quality and compliance while enabling accurate segmentation and behavioral targeting.

🎯 Requirements

• 4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion, ideally within a product-led growth (PLG) environment. • Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). • Strong analytical skills with experience using behavioral and product data to inform strategy. • Experience building triggered, behavior-based lifecycle programs. • High product acumen and ability to identify and size impactful opportunities. • Experience mapping customer journeys and documenting lifecycle frameworks. • Strong creative instincts across messaging, content, and campaign development. • Experience running structured experimentation programs. • Excellent cross-functional collaboration and project management skills. • Familiarity with in-product messaging tools (e.g., Pendo, Intercom, Chameleon) is a plus. • Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

🏖️ Benefits

• Industry-competitive salary and equity • Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans • 16 weeks fully-paid Parental Leave for all new parents • Health & wellness stipend • Remote workspace, internet, and cellphone stipend • Commuter benefits for team members who report to the SF and NYC office • Family planning benefits • Matching 401(k) contribution with immediate vesting • Flexible PTO policy, plus 80 hours of Sick Time • 11 company-paid holidays • Virtual team building activities, lunch and learns, and other company-wide events!