Lead, Marketing, Acute APAC

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Vantive

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10,000+ employees

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams globally. For 70 years, our team has driven meaningful innovations in kidney care. Today, Vantive’s people, solutions and services deliver over 1 million touchpoints each day to patients around the world. As we build on our legacy, we are focused on elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Our goal is to provide therapies that fit more easily into providers’ practices and patients’ lives. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

📋 Description

• Lead regional marketing strategy, go‑to‑market planning, and lifecycle management for Critical Care CRRT products across APAC • Drive launch excellence, portfolio optimization, and therapy adoption acceleration in close partnership with Global and country teams • Analyze market trends, customer insights, and competitive landscape to inform regional strategy and execution priorities • Guide country teams on prioritization, execution standards, and best‑practice sharing to ensure consistent implementation of regional CRRT strategies across APAC • Support regional marketing governance, including coordination with Medical, Regulatory, and Commercial Excellence teams to ensure compliant, effective, and timely portfolio execution • Lead regional pricing, positioning, and value‑story alignment for CRRT products to ensure consistency with clinical value and market access dynamics across APAC • Coordinate regional input into global portfolio strategy, including pipeline prioritization, product enhancements, and lifecycle decisions based on APAC market needs • Champion regional best‑practice sharing on CRRT adoption, including account segmentation, therapy protocols, and Center of Excellence development • Partner with Digital Enterprise for successful launch and adoption of Acute digital solutions • Lead regional marketing communication strategy and key message alignment for the Acute portfolio working with GSM • Oversee content localization, omnichannel campaign execution, and advertising & promotional regulatory review across APAC markets • Collaborate with internal teams and external agencies to deliver compliant, high‑impact marketing materials and educational programs • Oversee campaign performance tracking and KPI reporting at regional level, leveraging insights to optimize messaging, channel mix, and investment effectiveness • Ensure strong cross‑functional alignment (Medical, Legal, Regulatory, Digital, Global, GSM etc.) throughout campaign and content development to support compliant and efficient execution • Develop regional communication frameworks that clearly articulate clinical, economic, and operational value of Acute solutions to diverse stakeholder groups (HCPs, hospital leadership, payers) • Ensure alignment between product strategy, digital initiatives, and communication plans to deliver a cohesive omnichannel customer experience across APAC • Support strategic regional initiatives such as speaker programs, regional campaigns, and flagship events to strengthen thought leadership and brand credibility in Acute care • Serve Subject Matter Expert (SME) for business platforms such as the Monday.com for APAC Marketing, driving standardized usage, governance, and best practices across the region • Drives regional growth strategy for Vantive’s Acute business in APAC, building on an established ~USD 300M presence within a ~USD 600M market and supporting sustained year‑on‑year growth ambitions (~8%) • Operates with significant autonomy within agreed objectives, policies, and budgets, partnering closely with the manager to prioritize regional initiatives aligned to strategic goals • Accountable for agreed regional KPIs, including growth objectives, therapy adoption, launch effectiveness, and marketing execution performance • Leads in a complex and ambiguous APAC environment, navigating diverse healthcare systems, market access models, regulatory requirements, and therapy positioning • Operates effectively across a culturally and geographically diverse region, working across multiple APAC countries, time zones, and business practices

🎯 Requirements

• Minimum 5+ years of progressive marketing experience within multinational organizations • Experience in go‑to‑market strategy, product lifecycle management, and new product launches across multiple markets • Strong track record of working cross‑functionally with Global Marketing, Medical, Regulatory, Market Access, and Commercial teams to drive compliant and scalable growth • Demonstrated expertise in omnichannel marketing execution, content strategy, and localization of global initiatives to maximize local market impact • Experience or exposure to digital health solutions, connected platforms, or data‑enabled marketing initiatives is highly desirable • Strategic and analytical mindset with strong stakeholder management, leadership, and cross‑cultural collaboration skills across APAC • Fluent in English (written and spoken) • Willingness to travel up to approximately 30% within Asia‑Pacific and globally

🏖️ Benefits

• Reasonable Accommodation • Recruitment Fraud Notice