Senior Sales Planning & Analytics Manager

Job not on LinkedIn

🕒 May 1

🤠 Texas – Remote

🤠 Texas – Remote

💵 $140k - $150k / year

⏰ Full Time

🟠 Senior

📉 Data Analyst

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Varsity Brands

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚽ Sports

📚 Education

🤝 B2B

💰 Private equity on 2025-04

Sports • Education • B2B

Varsity Brands is a company that elevates student experiences by providing products, programs, and events for schools, teams, and youth sports. Its two main divisions—BSN SPORTS and Varsity Spirit—supply customized uniforms, apparel, footwear, fanwear, equipment, facility branding, competitions, training camps, yearbooks, and school-partnership services (IMPACT) aimed at building school spirit and student success. Varsity Brands serves schools, clubs, and communities nationwide, focusing on youth athletics, cheer/dance, and school engagement initiatives that reach millions of students.

📋 Description

• Own segmentation strategy and refresh cycles across customers, territories, and go-to-market views • Develop and maintain account TAM and sport TAM methodologies • Translate market, customer, and sales data into planning recommendations • Identify coverage gaps, whitespace, and growth opportunities • Lead territory analysis and design recommendations • Build quota and target methodologies that balance growth ambition, fairness, and field credibility • Structure ambiguous business problems into clear hypotheses, analysis, and recommendations • Build models that inform hiring, coverage, account assignment, resource allocation, and performance improvement • Establish repeatable planning processes, data definitions, and business rules

🎯 Requirements

• Bachelor’s degree in business, finance, economics, analytics, mathematics, or a related field • 7+ years of experience in sales strategy, sales operations, commercial analytics, revenue operations, business planning, or a related field • Deep experience with segmentation, territory design, quota or target setting, coverage planning, or related planning disciplines • Advanced skills in Excel and SQL • Experience building models, scenarios, and executive-ready analysis • Experience in B2B sales, distribution, or commercial planning environments preferred • Experience with Tableau, Power BI, Python, Snowflake, or similar tools preferred • Experience supporting senior sales leadership in annual planning and performance management preferred • Experience balancing analytical rigor with field practicality and change adoption preferred

🏖️ Benefits

• Comprehensive Health Care Benefits • HSA Employer Contribution/ FSA Opportunities • Wellbeing Program • 401(k) plan with company matching • Company paid Life, AD&D, and Short-Term Disability • Generous My Time Off & Paid Holidays • Varsity Brands Ownership Program • Employee Resource Groups • St. Jude Partnership & Volunteer Opportunities • Employee Perks including discounts on personal apparel and equipment!