Field Marketing Director

🕒 March 31

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $125k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Veeva Systems

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

⚕️ Healthcare Insurance

💊 Pharmaceuticals

SaaS • Healthcare Insurance • Pharmaceuticals

Veeva Systems is a cloud-computing company focused on the global life sciences industry. It provides software, data, and consulting services to streamline research and development, quality management, regulatory operations, and commercial processes. Veeva's solutions encompass clinical trials, regulatory submissions, drug safety management, and commercial execution to support life sciences enterprises in their mission to improve and extend life.

📋 Description

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes • Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers • Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities • Design & execute 1:Few Account-Based Marketing (ABM) initiatives • Track, analyze, and optimize programs and ABM initiatives • Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes • Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs • Build and maintain a complete and accurate account and contact database

🎯 Requirements

• 10+ years of enterprise software marketing experience • Exceptional communication, writing, and organizational skills • Well organized with very high attention to detail • Expert in Microsoft Word, PowerPoint, and Excel • Self-directed and able to manage multiple projects under aggressive timelines and expectations • Proficient in delivering content via social media tools, including LinkedIn and Twitter • Working knowledge of Sigma, and marketing automation platform experience (Marketo) • Growth minded and a team player with a positive attitude

🏖️ Benefits

• Medical, dental, vision, and basic life insurance • Flexible PTO and company paid holidays • Retirement programs • 1% charitable giving program