Manager – Field Marketing

🕒 March 9

🗣️🇫🇷 French Required

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Logo of Veeva Systems

Veeva Systems

1001 - 5000 employees

☁️ SaaS

⚕️ Healthcare Insurance

💊 Pharmaceuticals

SaaS • Healthcare Insurance • Pharmaceuticals

Veeva Systems is a cloud-computing company focused on the global life sciences industry. It provides software, data, and consulting services to streamline research and development, quality management, regulatory operations, and commercial processes. Veeva's solutions encompass clinical trials, regulatory submissions, drug safety management, and commercial execution to support life sciences enterprises in their mission to improve and extend life.

📋 Description

• Develop and execute field marketing plans, working with key stakeholders to define the goals, strategy, content, tactics, KPIs for the year • Plan and build integrated marketing campaigns for both customers and prospects utilizing various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement etc • Deliver virtual and in-person events from planning, preparation to execution, and reporting • Use Account Based Marketing strategies to help support key deals and key projects • Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs • Track and measure all marketing programs and optimize resources against objectives and budget

🎯 Requirements

• Native-level French, with high proficiency in English • 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions • Ability to turn vision into strategy and a marketing plan • Experience running integrated marketing programs for demand gen and customer campaigns, from planning, execution, to reporting • Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing • Self-motivated, innovative, collaborative, creative, and analytical • Experience managing quarterly and annual program budgets • Experience in vendor management and negotiating • Hands-on experience using CRM, marketing automation systems, digital advertising • Strong project management skills; excellent attention to detail • Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns • Self-starter with the proven ability to excel in a fast-paced environment • Growth-mindset and a team player

🏖️ Benefits

• Work anywhere policy – Yes, you can utilize our office spaces or work remotely when you need to • Generous holiday allowance • Wellness and fitness allowance • Health Insurance • Income protection and death benefits • 1% charitable giving program

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