Senior Performance Marketing Manager

October 14

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VEGDOG

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eCommerce • Retail • B2C

VEGDOG is a German pet food brand offering 100% plant-based, gluten-free complete dog food developed with veterinarians and specialist labs. The company sells vegan dry and wet food, snacks and nutritional supplements through an online shop with subscription options, promoting hypoallergenic, low-purine formulas for dogs with food intolerances and an emphasis on sustainability, regional ingredients and animal welfare.

11 - 50 employees

Founded 2015

🛍️ eCommerce

🛒 Retail

👥 B2C

📋 Description

• Responsible for paid channels such as Google Ads, Microsoft Ads, Meta and TikTok • Create briefs for design assets • Optimize full-funnel campaigns to acquire new customers • Analyze campaign efficiency in collaboration with Data Scientists • Prepare reports with operational KPIs and strategic metrics • Collaborate with e-commerce, brand, CRM and creative teams • Develop new ideas and methodologies for A/B testing • Manage the annual budget plan

🎯 Requirements

• At least 5 years of hands-on experience in performance marketing • Strong knowledge of Google Ads, Meta Ads, Microsoft Ads and TikTok Ads • Data-driven mindset • Experience with data tools • Experience working with data teams or analysts • Experience with Shopify or similar e-commerce platforms is a plus • Fluent in German and English; additional languages such as Italian are a plus

🏖️ Benefits

• Attractive benefits such as company bike leasing (Jobrad) • E-Gym Wellfit • Subsidy for childcare • Employer contribution to occupational pension