Marketing Automation Specialist – m/f/d

Job not on LinkedIn

🔥 2 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Marketing Operations

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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velpTEC edutainment

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📦 Logistics

📚 Education

Consulting • Logistics • Education

velpTEC edutainment is a provider of advanced educational programs, focusing on technological trends, digital skills, personal development, and practical application in various professional fields. They offer a wide range of courses across topics such as project management, IT & digitalization, business management, finance, analytics, procurement, logistics, and more. Their programs are designed to be flexible, allowing learners to study from home or at learning centers, with content available 24/7. velpTEC emphasizes practical learning with expert guidance and offers 100% funding assistance for courses through education vouchers from the German Federal Employment Agency.

📋 Description

• Build, operate, and continuously improve campaign workflows, lead-nurturing journeys, and email automations in HubSpot • Design lead-scoring models, segmentation, and lifecycle stages • Implement landing pages, forms, and campaign setups in collaboration with Performance Marketing, SEO, and Content • Ensure seamless integration between HubSpot, GA4, Google Tag Manager, and server-side tracking, including clear UTM conventions • Build dashboards and reports covering campaign, funnel, and conversion metrics • Simplify recurring marketing processes using no-code/low-code and AI tools such as Make, Zapier, GPT, or Claude • Maintain the data model, consent records, and automation documentation in compliance with the GDPR • Work closely with Sales, Academy, Content, and external agencies

🎯 Requirements

• Completed degree or equivalent qualification, for example in Marketing, Business Information Systems, Communications, or Media • Two to four years of practical experience in marketing automation, CRM marketing, or email marketing • Confident use of a marketing automation platform, ideally HubSpot, including workflows, lists, properties, and lifecycle logic • Experience with lead scoring, segmentation, and nurturing journeys across the funnel • Knowledge of tracking and analytics, including GA4, Google Tag Manager, and UTM conventions • Basic understanding of server-side tracking is a plus • Basic knowledge of HTML and CSS for email templates and landing pages is helpful • Initial experience with no-code/low-code platforms such as Make or Zapier • Interest in using modern AI tools in day-to-day marketing activities • Analytical and structured approach to work • Enjoy documenting processes in a clear and understandable way • Sound understanding of GDPR requirements in email and lead marketing • Very good German skills, both written and spoken • Good English skills

🏖️ Benefits

• Fully remote or hybrid work at our locations in Munich, Leipzig, or Hanover • Flexible working hours with core hours • Performance-based bonus • €100 monthly employer-funded pension contribution for full-time employees after six months • 15% subsidy toward the employee contribution • Attractive employee discounts • Three paid Educational Days per year for professional development • One additional vacation day for volunteering • Annual health budget of €600 for full-time employees after six months • Access to more than 13,000 fitness and wellness offerings through EGYM Wellpass • Regular team events and shared experiences • Significant scope for shaping your work, varied responsibilities, and an open approach to new ideas and innovation