Digital Marketing Specialist – PPC, Paid Media

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Veta Virtual

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

☁️ SaaS

⚡ Productivity

B2B • SaaS • Productivity

Veta Virtual is a company specializing in virtual receptionist and virtual assistant services. They provide a range of services including phone answering, inbound and outbound call management, appointment scheduling, and call overflow handling. Their services are designed to convert callers into clients by delivering personalized experiences through dedicated live receptionists. Veta Virtual works across various industries, including legal, accounting, and medical, helping businesses maintain a professional image, improve customer service, and free up internal resources. The company emphasizes human interaction with 100% real human receptionists who integrate seamlessly with existing phone providers, offering a cost-effective solution compared to hiring full-time staff.

📋 Description

• Design, build, and manage paid digital campaigns across search and social platforms for a leading fintech and cryptocurrency company. • Work cross-functionally with design and marketing teams to develop creative concepts, drive customer acquisition, and continuously improve ROI. • Plan, execute, and optimize Search and Performance Max (PMax) campaigns across PPC platforms — focusing on driving acquisition efficiency and maximizing return on ad spend. • Manage and optimize Meta Ads campaigns — including Facebook and Instagram — to expand reach, drive qualified traffic, and support broader paid media goals across social channels. • Monitor key performance metrics — click-through rates, conversion rates, cost per acquisition, and ROAS — making real-time campaign adjustments to keep performance on track and budgets optimized. • Analyze and interpret campaign performance data to identify trends, uncover growth opportunities, and translate insights into clear, actionable improvements to marketing strategy. • Collaborate with the design team and cross-functional marketing teams to ideate and develop compelling creative concepts, ad copy, and assets that align with campaign goals and brand standards. • Conduct ongoing keyword research, consumer trend analysis, and competitor brand monitoring — staying ahead of market shifts and ensuring campaigns remain relevant and competitive. • Stay fully up to date with the latest advancements in PPC strategies, platform updates, and digital marketing best practices — bringing new ideas and approaches to the team proactively.

🎯 Requirements

• 2+ years of hands-on experience in digital marketing, PPC, SEM, or paid media — with a proven track record of managing and optimizing campaigns across Google Ads and Meta Ads. • Proficiency with Google Ads — including Search and Performance Max campaign types — and Google Analytics for performance tracking, reporting, and optimization. • Hands-on experience managing Meta Ads (Facebook and Instagram) campaigns — from setup and targeting to creative testing and performance optimization. • Strong understanding of SEM techniques, PPC best practices, and paid media fundamentals across both search and social platforms. • Experience conducting keyword research and competitor analysis across Google and Bing. • Exceptional analytical and research skills — you are comfortable working with campaign data, identifying patterns, and making confident, data-driven decisions. • Strong written and verbal English communication skills — you collaborate effectively with creative and marketing teams and present performance insights clearly to stakeholders. • Sharp attention to detail and strong organizational skills — you manage multiple campaigns simultaneously without losing accuracy or focus. • Proficiency in MS Office or Google Workspace — particularly Excel or Google Sheets for reporting and analysis. • Bonus: Google Ads or Meta Blueprint certification. • Bonus: experience running paid media in regulated industries such as fintech, cryptocurrency, or financial services. • Bonus: familiarity with A/B testing, landing page optimization, or conversion rate optimization (CRO) principles. • Bonus: basic knowledge of cryptocurrency, blockchain, or how crypto platforms operate. • To be considered for this role, you must be currently based in Latin America (LATAM) or Europe.

🏖️ Benefits

• Competitive salary in USD — paid consistently every month, no matter where you are. • Performance-based incentives — your results are recognized and rewarded directly. • 10 paid vacation days per year plus all U.S. federal holidays. • 100% remote — work from anywhere in LATAM or Europe with a professional home setup. • A fast-paced, high-growth environment at the forefront of the global fintech and cryptocurrency industry — where your campaigns reach millions of users across multiple countries and platforms. • A collaborative, supportive culture through Veta Virtual and our client — where your creativity and analytical thinking are equally valued from day one.