Senior Marketing Events Manager

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VIP (Vermont Information Processing)

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

VIP (Vermont Information Processing) is a provider of purpose-built software and AI solutions for the beverage industry that connects suppliers, distributors, and retailers across the three-tier ecosystem. Its SaaS platform delivers reporting and analytics, route accounting and logistics, ecommerce tools, and AI-driven insights to optimize distribution, inventory, ordering and routing workflows. With decades of industry data and a nationwide footprint, VIP focuses on enterprise-grade, beverage-specific solutions that streamline operations and support smarter decision making.

📋 Description

• Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events • Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report • Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room • Manage vendor relationships, venue contracts, AV, catering, and all event logistics • Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance • Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities • Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event • Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work

🎯 Requirements

• 6+ years of B2B events experience with demonstrable pipeline and revenue outcomes • Experience managing large-scale owned events (500+ attendees) and multi-city roadshow programs, SaaS business experience a plus • Strong project management skills with the ability to manage multiple events simultaneously • Proven track record of aligning events strategy to sales and revenue goals • Proven pre, during, and post event playbook that is repeatable, scalable process for event management across internal teams • Experience with event technology platforms (Cvent, EventMobi, or similar) • Budget management experience — ability to maximize ROI within defined spend parameters • Proficient in Hubspot • Willingness to be curious with AI and to drive work creativity using AI-tools • Beverage, alcohol or CPG industry experience a plus • Strong executive presence and communication skills

🏖️ Benefits

• Health Insurance • Vision and Dental Expense Reimbursement • 401k Match and Employer Contributions • Life and Disability Insurance • Health Savings and Flexible Spending Accounts • Paid Parental Leave • On-site Child Care Center (VT) • On-site Fitness Center (VT) • On-site Health Clinic (VT) • Discounted Gym Memberships • Combined Time Off and Floating Holidays • Flex and Hybrid Schedules