Marketing Executive – Lead Generation

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September 17

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InLogic

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HR Tech • Recruitment • B2B

InLogic is a talent acquisition platform specializing in connecting businesses with top South African candidates without recruitment fees. Through a comprehensive vetting process, InLogic provides a curated shortlist of candidates tailored to the specific needs and culture of each company. Additionally, they offer full management services as the Employer of Record, taking care of payroll, compliance, and onboarding logistics, allowing clients to focus on their growth while ensuring seamless employee integration.

2 - 10 employees

Founded 2025

👥 HR Tech

🎯 Recruiter

🤝 B2B

📋 Description

• Growing our database of potential customers by creating and sustaining a pipeline of newly qualified leads. • Nurturing qualified leads into Website Enquiries (requests for more information) via engaging content and communications against set monthly targets. • Prequalifying lead companies and nurturing them to the point of expressing interest in our membership offering. • Prospecting, researching and prequalifying prospects via platforms such as LinkedIn and industry news sites. • Sending direct messages to prospects to generate downloads of our lead magnet content. • Creating and delivering compelling email campaigns to nurture existing leads into Website enquiries against monthly targets. • Maintaining and updating our Pipedrive CRM database for recording of lead generation activity. • Using other digital content marketing tools such as Canva and Kajabi when required. • Updating our company LinkedIn page as and when required. • Acting as the company champion for all top of funnel outbound digital marketing activity.

🎯 Requirements

• Be a self-starter, able to use your own initiative and possess a drive to succeed against KPI’s. • Competent and articulate written communicator capable of creating and promoting engaging digital content for an audience of Director level individuals. • Willing, diligent and tenacious prospector focused on turning prospects into qualified membership leads. • Experience in testing and working whole-cycle campaigns, identifying prospects and converting them into membership leads. • Previous success delivering digital marketing campaigns and creating own content. • Previous success consistently identifying new business opportunities. • Proficient in writing, creating marketing email campaigns and sending professional emails. • Able to focus on targets and plan own activity to successfully meet them. • Proficient in web-based CRM applications (e.g., Pipedrive). • Proficient in web-based content creator tools such as Canva and Kajabi. • Proficient in MS Office applications such as PowerPoint. • Experience in managing own workload. • A knowledge of Apprenticeships and Engineering/ Manufacturing (desirable).

🏖️ Benefits

• The company is a challenger brand, creating innovative solutions to help bridge the engineering skills shortage. • When you join our company, we offer you more than just a job, we provide the opportunity to grow and develop helping you build your career whilst also giving back to help safeguard the future of UK Engineering and Manufacturing. • Great businesses need great people - that’s where you come in!