InLogic
HR Tech • Recruitment • B2B
InLogic is a talent acquisition platform specializing in connecting businesses with top South African candidates without recruitment fees. Through a comprehensive vetting process, InLogic provides a curated shortlist of candidates tailored to the specific needs and culture of each company. Additionally, they offer full management services as the Employer of Record, taking care of payroll, compliance, and onboarding logistics, allowing clients to focus on their growth while ensuring seamless employee integration.
Senior Google Ads, SEA Specialist
Job not on LinkedIn
November 6
InLogic
HR Tech • Recruitment • B2B
InLogic is a talent acquisition platform specializing in connecting businesses with top South African candidates without recruitment fees. Through a comprehensive vetting process, InLogic provides a curated shortlist of candidates tailored to the specific needs and culture of each company. Additionally, they offer full management services as the Employer of Record, taking care of payroll, compliance, and onboarding logistics, allowing clients to focus on their growth while ensuring seamless employee integration.
📋 Description
• Develop integrated advertising strategies focused on SEA, Display (GDN), and YouTube. • Set up, manage, and optimize campaigns in Google Ads, Microsoft Ads, and YouTube. • Apply feed-based advertising (Dynamic Search, Retargeting, Prospecting). • Set up and manage Shopping, Performance Max, and Local campaigns. • Analyze data and results, translating insights into clear advice and concrete next steps. • Take responsibility for budget allocation, forecasting, and performance goals within your client portfolio. • Collaborate with CRO specialists (conversion optimization) and GTM/ABM specialists (data flows & lead generation). • Report and present results in Looker Studio / GA4, including optimization recommendations. • Actively contribute to knowledge sharing and innovation within the performance team. • Monitor, optimize, and test campaigns daily (A/B testing, creatives, bidding strategies). • Work in Google Ads, GA4, Looker Studio, Channable, Tag Manager, adCore, Trueclicks, and Microsoft Ads. • Set up tracking and conversion measurement in collaboration with GTM specialists. • Write reports and performance updates for client teams (client communication is handled by Team NL). • Work towards clear goals, deadlines, and billable targets.
🎯 Requirements
• At least 5+ years of experience as a SEA / Digital Advertising Specialist. • Strong analytical skills and commercial mindset. • Experience with B2B and/or lead generation campaigns. • Broad knowledge of SEA, Display, Video, and automation principles. • Experience with tools such as Google Ads / Editor, GA4, Channable, SA360, adCore, Trueclicks, and Microsoft Ads. • Understanding of feed management, AI-driven bidding strategies, and conversion tracking. • Proficient in English (Dutch is a plus). • Results-driven mentality and a team player within multidisciplinary teams. • Experience with Paid Social (Meta, LinkedIn, or TikTok Ads) is a plus - you understand how these channels strengthen SEA within an omnichannel strategy. • Bonus: experience with Dutch clients, market, or language.
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