GTM Operations Manager

🕒 May 27

🌵 Arizona – Remote

🌵 Arizona – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Virtuous

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🤝 Non-profit

☁️ SaaS

🌍 Social Impact

Non-profit • SaaS • Social Impact

Virtuous is a software company focused on enhancing nonprofit organizations' donor engagement and fundraising capabilities. The company provides a comprehensive platform that includes a Nonprofit CRM, fundraising automation, marketing tools, and online giving solutions. Virtuous aims to make donor interactions more personal and effective through data-driven insights and real-time analytics. Additionally, it offers volunteer mobilization, business intelligence, and event management features to support various nonprofit teams. Virtuous is committed to helping organizations grow generosity and increase their impact in the community.

📋 Description

• GTM & CX Reporting: Build and maintain reporting and dashboards across Marketing Ops, Sales Ops, Partner Ops, and CX Ops - covering marketing channels and campaign activations, SDR and AE performance, partner-sourced pipeline, customer health, renewals, and expansion. • Marketing Activations: Partner with GTMOps & CXOps to measure activation performance across campaigns, events, ABM motions, and demand gen channels - surfacing attribution insights, funnel conversion trends, and channel ROI to inform investment decisions. Continuously evaluate and improve metric tracking, forecasting, and team/channel evaluation. • GTM Leadership & Board Reporting: Create and inform GTM Leadership and Monthly Board Reporting. Identify trends and surface data-driven insights and recommendations for continuous improvement of GTM and CX initiatives. • Deal Desk: Partner with Sales Leadership, Finance, and CX Ops to refine and improve the deal desk process. Review and approve sales order forms and HubSpot pipeline milestones for accuracy and data completeness across new business, upsell, and renewal motions. • Lead & Deal Auditing: Monitor and audit leads and deals for accuracy of key data including organization information, primary deal source, conversion channel, and lead scoring. • Full-Funnel Deal Analysis: Provide detailed insights into closed/won, closed/lost, renewal, and churn trends - including primary deal source, competitor, vertical, deal velocity, ASP, seller behaviors, and retention/expansion drivers - with recommendations for marketing, sales, partner, and CX motions. • GTM Tech Stack Selection & Management: Consult on the scoping, selection, and implementation of GTM and CX technology, with focus on reporting impact and data integrity across the stack. • Cross-Functional Collaboration: Support initiatives with Marketing, Sales, Partners, CX, Data Operations, Finance, and the rest of the GTM SOE team - including process design, reporting initiatives, and cross-departmental OKRs.

🎯 Requirements

• 5+ years of experience in GTM Operations, Revenue Operations, Sales Operations, or Marketing Operations in B2B SaaS • Proven track record building reporting and dashboards that drive executive decision-making and operational accountability • Advanced experience with HubSpot (or comparable CRM) - including custom reporting, custom objects, workflows, and pipeline architecture • Strong proficiency with a cloud data warehouse (Snowflake preferred) and SQL - comfortable querying, modeling, and joining GTM and CX data sources • Hands-on experience with a modern BI tool (Sigma, Looker, Tableau, Mode, or similar) - building dashboards and enabling self-serve analytics across teams • Experience supporting cross-functional partners across Marketing, Sales, Partners, CX, and Finance • Data-driven mindset with the ability to translate analysis into clear recommendations for GTM and CX leaders • Strong project management and organizational skills with the ability to manage multiple reporting initiatives and stakeholders simultaneously • Strong written and verbal communication - able to simplify complex data narratives for executive and board audiences • Ability to thrive in a fast-paced, evolving environment and bring clarity to ambiguity.

🏖️ Benefits

• Market competitive pay leveraging Carta data • Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.) • 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days • We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO • Supportive time off including paid volunteer days and company holidays • Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). • 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well) • We pride ourselves on Community and host exciting company outings and events.