Director of Foodservice – Education, Healthcare

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Vita Coco

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

🍽️ Food & Beverage

👥 B2C

🧘 Wellness

💰 $115M Post-IPO Secondary - Vita Coco on 2023-05

Food & Beverage • B2C • Wellness

Vita Coco is a publicly traded consumer beverage company that pioneered coconut water in the U. S. The Vita Coco Company operates a portfolio of better-for-you beverage brands, including Vita Coco (coconut water), Ever & Ever (sustainable enhanced water), and PWR LIFT (protein-infused water). The company emphasizes health and wellness, sustainability, and expanding its beverage platform through organic growth and strategic acquisitions (e. g. , Copra).

📋 Description

• Develop and lead the go-to-market strategy for Education & Healthcare channels across the U.S. • Identify and unlock new business opportunities across both contract managed and self-operated K-12, colleges & universities, and healthcare systems • Build scalable playbooks to drive segment growth across large enterprise accounts, mid-market regional customers, and Group Purchasing Organizations (GPOs) • Partner closely with distribution field teams to execute against channel priorities and accelerate growth • Lead joint business planning and ensure alignment between segment strategy and field execution • Track performance and continuously optimized approach based on results and insights • Own relationships and growth strategy with Group Purchasing Organizations (GPOs) and Large National Contract Managed (FSM) affiliates • Identify new partnership opportunities to expand Vita Coco’s footprint and influence in both segments • Explore and assess portfolio strengths and opportunities to drive unique opportunities specific to all sub segments of Education and Healthcare • Own the strategy and execution of the Campus Ambassador Program to drive awareness, trial, and brand love • Build a scalable model that integrates with broader Education channel growth goals • Collaborate with both the DSD & broadline distribution teams to ensure strong service levels, operational excellence, and customer satisfaction • Identify opportunities to improve delivery, availability, and customer experience across both channels • Leverage all distribution partnerships to optimize best route to market solution for the customer • Lead future team of National Account Managers to grow new & existing business in education & healthcare channels as well as affiliate GPOs • Recruit, retain, coach, and develop talent • Set team goals and strategic account priorities

🎯 Requirements

• 10-15+ years of experience in Foodservice, CPG, or Beverage sales, with strong non-commercial channel expertise • 5+ years proven success driving growth in Education and/or Healthcare segments • Experience working with GPOs, large distributors – DSD and broadline, and field sales teams • Strong strategic thinking with the ability to execute and deliver results • Excellent relationship-building and influencing skills across internal and external stakeholders • Experience managing or launching programs (e.g., ambassador programs, field initiatives) is a plus • Deep understanding of multiple distribution networks and go-to-market strategies to include DSD, broadline, specialty and chilled • Ability to influence internal and external cross-functional stakeholders to drive alignment • Entrepreneurial mindset with a bias for action and ownership • 5+ years leading people calling on large national accounts.

🏖️ Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.