Revenue Growth Manager

2 days ago

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Vital Farms

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Vital Farms, a Certified B Corporation, offers a range of ethically produced pasture-raised foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. Vital Farms also prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms' pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee and liquid whole eggs, are sold in approximately 13,000 stores nationwide.

201 - 500 employees

💰 $151.3M Post-IPO Equity on 2020-11

📋 Description

• Support the Director in managing the pricing process across channels, ensuring data accuracy, timely updates, and alignment with MAPS (Merchandising, Assortment, Pricing & Shelving) guidance. • Perform pricing analyses, elasticity assessments, competitive reviews, and margin modeling to inform recommendations. • Monitor adherence to pricing and promotional guidelines, identifying risks and exceptions. • Build and maintain ROI models, dashboards, and KPIs in partnership with Sales and FP&A. • Evaluate promotional performance and identify actionable insights to strengthen future promotional strategies. • Support test-and-learn pilots, including new promotional mechanics or pack/price strategies. • Analyze current mix performance and partner on future Price Pack Architecture exploration as we expand categories and channels. • Model pack size, pricing, and merchandising scenarios to guide commercial decision-making. • Collaborate with the IBP team to ensure pricing and promo inputs are accurately reflected in the demand plan and work through gaps where needed. • Support the Director in developing scalable RGM processes, documentation, and playbooks for the organization. • Coordinate with consultants or vendors as needed to support RGM capability building. • Leverage SPINS/Nielsen/IRI data and internal systems to maintain robust, accurate, and actionable RGM datasets. • Recommend enhancements to tools, reporting structures, and technology solutions that advance our revenue growth capabilities. • Translate data into compelling, easy-to-digest narratives and selling materials that help cross-functional partners understand recommendations and drivers of performance.

🎯 Requirements

• Bachelor’s degree in Finance, Business, Economics, Analytics, or related field. • 5+ years of experience in CPG pricing, trade, FP&A, category management, commercial finance, or revenue growth management. • Strong analytical mindset with demonstrated ability to build pricing models, evaluate promotion ROI, and distill insights from large datasets. • Experience with SPINS/Nielsen/IRI or similar data sources. • Advanced Excel skills (modeling, scenario analysis, dashboards). • Strong working knowledge of PowerPoint and ability to develop clean, compelling presentations. • Proven success collaborating cross-functionally with Sales, Marketing, and/or Finance partners. • Ability to manage multiple workstreams with strong attention to detail and follow-through. • Comfort working in an entrepreneurial, fast-paced, and evolving environment. • Ability to influence without authority and build trusted partnerships. • Highly organized, problem-solving mindset, and resourceful approach to challenges. • Ability to travel 15-20% for team and companywide meetings, onboarding trips and other business needs. • You’re no hero – You know the power of teamwork and celebrate the work of others before your own. • You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of. • You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day. • You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table. • You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.

🏖️ Benefits

• Health insurance • 401(k) with 3% company contribution from Day 1 • Paid parental leave • Free eggs and butter • Discounts for friends and family • Professional development opportunities • Fun team SWAG