Performance Marketing Manager

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VIZX International

WebsiteLinkedInAll Job Openings

51 - 200 employees

Business Process Outsourcing and Recruitment Process Outsourcing Made Easy.

📋 Description

• Own paid acquisition strategy across all VizX portfolio companies and brands. • Develop scalable growth strategies aligned with each brand's unique goals, customer journey, and revenue targets. • Partner with business leaders and marketing stakeholders to establish KPIs, forecasting models, and growth plans. • Identify new acquisition opportunities, channels, audiences, and market segments to accelerate growth. • Manage and optimize media budgets to maximize ROAS, CAC, LTV, pipeline generation, and overall business impact. • Monitor campaign performance and proactively identify opportunities to improve efficiency and scale results. • Create and oversee a robust testing roadmap across creative, audience targeting, landing pages, messaging, offers, and channel mix. • Develop iterative optimization frameworks that continuously improve campaign performance. • Present performance insights, forecasts, and growth opportunities to executive leadership. • Collaborate with brand leaders, creative teams, content teams, and marketing operations to execute growth initiatives.

🎯 Requirements

• 5–7 years of experience in performance marketing, growth marketing, demand generation, or paid media leadership. • Proven success developing and executing customer acquisition strategies that drive measurable revenue growth across multiple brands, business units, or product lines. • Experience managing large and complex paid media budgets with accountability for performance, efficiency, and return on investment. • Demonstrated ability to allocate, forecast, and optimize marketing spend across multiple channels, campaigns, and business objectives. • Deep expertise across Meta, Google Ads, LinkedIn, TikTok, YouTube, and other paid acquisition platforms. • Strong understanding of attribution modeling, conversion tracking, analytics, customer journeys, and performance measurement. • Proven experience building and scaling acquisition funnels while improving CAC, ROAS, pipeline generation, and customer lifetime value. • Expertise in developing testing roadmaps and experimentation frameworks across audiences, creative, landing pages, offers, messaging, and channel mix. • Ability to identify growth opportunities, uncover performance insights, and translate data into actionable acquisition strategies. • Experience presenting performance results, forecasts, and investment recommendations to executive leadership. • Strong analytical and strategic thinking skills with the ability to balance long-term growth initiatives and day-to-day performance management. • Comfortable operating in a fast-paced, multi-brand environment with competing priorities and complex business objectives. • Exceptional communication, leadership, and stakeholder management skills. • Experience managing agencies, vendors, or internal performance marketing teams is highly preferred.

🏖️ Benefits

• Base salary, with performance incentives and bonus opportunities that can significantly increase total compensation.