Marketing Manager, B2B Marketing

Job not on LinkedIn

November 26

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

❄️ Minnesota – Remote

Although this job is listed in Minnesota, this company may be open to hiring remote in other states.

💵 $75.8k - $126.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Voya Financial

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Finance • Insurance • Retirement

Voya Financial is a leading financial services company that provides a wide range of retirement, investment, and insurance products to help individuals, families, and institutions plan, invest, and protect their future. With a focus on retirement savings and workplace benefits, Voya connects benefits and savings to simplify financial experiences and enhance financial security. The company is committed to making a positive difference by serving others through its unique culture, and has been recognized for its values and customer-centric approach. Voya also engages in initiatives like the Voya Behavioral Finance Institute for Innovation to further its mission of transforming financial care in the workplace.

5001 - 10000 employees

Founded 1998

💸 Finance

📋 Description

• Design and implement B2B marketing strategies that align with business goals. • Analyze market trends, identify target customers, and develop value propositions, positioning and messaging for products or capabilities or segments. • Create, manage, and measure marketing campaigns across various channels. • Develop marketing collateral, including content that aligns with Voya's brand voice and value proposition. • Serve as a subject matter expert on segment-specific products and marketing best practices. • Work closely with sales, product, relationship management and executive teams to ensure marketing efforts are integrated with overall business objectives. • Identify opportunities to enhance marketing processes and procedures to optimize outcomes and experience.

🎯 Requirements

• Bachelor’s degree in business, marketing, communication, or related discipline. • 5+ years relevant experience for B2B and/or B2B2C, preferably Retirement related and/or marketing strategy positions. • Proactive, self-directed individual with proven ability to manage multiple projects, balancing strategy with day-to-day execution. • Innovative, results-oriented marketing leader with strong customer-centric focus. • Excellent verbal and written communication skills, including strong ability to present plans and proposals effectively in group and/or 1:1 setting. • In-depth knowledge of retirement industry, market, and products; experience in all media – print, video, digital and social.

🏖️ Benefits

• Health, dental, vision and life insurance plans • 401(k) Savings plan – with generous company matching contributions (up to 6%) • Voya Retirement Plan – employer paid cash balance retirement plan (4%) • Tuition reimbursement up to $5,250/year • Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day. • Paid volunteer time — 40 hours per calendar year