Social Manager, Paid Distribution

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🕒 December 20, 2025

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VRM

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🤝 B2B

⚡ Energy

Industrial • B2B • Energy

VRM is a Mexican distributor, rental and service company specializing in construction and industrial equipment. It sells, rents and services a wide range of machinery — excavators, loaders, bulldozers, graders, compactors, asphalt and crushing plants, forklifts, generators, lighting towers, attachments and spare parts — and operates multiple regional offices and service workshops across Mexico.

📋 Description

• Manage and develop the paid distribution strategy across social media (Meta, YouTube, LinkedIn, TikTok). • Plan, implement and optimize paid campaigns across the funnel (engagement, traffic, conversions). • Analyze performance metrics such as reach, engagement, clicks and conversions and derive concrete recommendations for action. • Work closely with editorial, Data & Analytics and an interdisciplinary reach team to strategically distribute content. • Improve existing campaign structures and introduce new ideas for scalable distribution of journalistic content. • Monitor market, platform and algorithm developments and translate them into practical strategies for daily editorial work.

🎯 Requirements

• Experience in paid social, performance marketing or audience development, ideally in a media environment. • Strong understanding of KPIs, funnels and data-driven optimization, preferably within a journalistic context. • Very good knowledge of social media and campaign tools (e.g. Ads Manager). • Ability to think strategically while also executing operationally. • Interest in journalistic content and digital business models. • Strong communication skills and enjoyment of collaborating with different teams.

🏖️ Benefits

• An exciting and varied role in a successful media company. • Plenty of room for your own ideas and maximum scope to shape your work. • A friendly team that supports one another and aims to make an impact together. • A comprehensive onboarding program, diverse training opportunities and a company pension scheme. • A wide range of employee benefits such as gym discounts, a commuter ticket, fuel vouchers, a company bike or a childcare subsidy.