Senior Market Manager

🔥 16 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $84k - $141.8k / year

⏰ Full Time

🟠 Senior

👔 Manager

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VSP Vision Care

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1955

⚕️ Healthcare Insurance

🛒 Retail

Healthcare Insurance • Retail

VSP Vision Care is a leading eye care company that focuses on providing access to quality eye care and eyewear solutions. With a comprehensive portfolio of services, VSP Vision Care supports both individuals seeking eye health services and providers managing their practices. The company is committed to social responsibility, emphasizing health equity, sustainability, and a culture of belonging. Through initiatives such as Follow Your Heart, VSP Vision Care helps people maximize the value of their offerings, starting with eyewear. Recognized for its customer service excellence and commitment to diversity and inclusion, VSP Vision Care strives to empower human potential through sight. It has also been acknowledged as a top workplace in healthcare and is committed to supporting veterans and the military-connected community.

📋 Description

• Initiates, develops, leads and manages marketing strategies, positioning, initiatives and programs in support of company objectives • Develops and drives marketing strategies, working with partners across multiple business operations • Identifies business opportunities and manages major business initiatives • Serves as program owner, accountable for development, design, and execution • Collaborates with market managers and the communications team to ensure program positioning and promotion are aligned • Works closely with senior management to identify market opportunities and develop program priorities • Educates business partners on brand-related issues and opportunities • Identifies segment expectations, behaviors, and attitudes • Establishes goals and sets targets to measure the program's success • Partners with business areas to execute and gain adoption of programs

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience • Six years of marketing experience, preferably customer-focused experience with a specific market segment • Health care or eye care background a plus • Experience with program management and leadership skills • Advanced understanding of marketing concepts, theories, and practices • Proven ability to problem-solve, manage multiple projects simultaneously, plan strategically, and adapt to frequent change • Superior analytical and problem-solving skills • Proven advanced presentation skills • Excellent written and verbal communication skills • Ability to effectively use a variety of communication mediums and customize content for targeted audiences • Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties.

🏖️ Benefits

• Eligible bonuses and commissions • Health care benefits • Employment with an equal opportunity employer