Marketing Campaign Manager

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🔥 2 hours ago

⛷️ Utah, Wisconsin – Remote

⛷️ Utah – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Vyne Dental®

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

☁️ SaaS

🤝 B2B

Healthcare • SaaS • B2B

Vyne Dental is a dental-focused revenue cycle acceleration company that operates a clearinghouse and cloud software platform (Vyne Trellis) to streamline claims, attachments, eligibility & benefits, payments, patient engagement, and related workflows. The company bridges patients, practices, payers, and partners with APIs and integrations, offering services for providers, payers, and partners such as electronic claims submission, eligibility checks, electronic patient forms, payment processing, and clinical and administrative collaboration tools. Vyne positions itself as a B2B SaaS provider for the dental industry and claims to be used by tens of thousands of dental offices nationwide, with products that include a clearinghouse, APIs, and consumer-facing dental plan offerings.

📋 Description

• Develop and own Vyne Dental’s lead-generation strategy, including evaluating the ICP definition, determining the channel mix, and aligning monthly pipeline targets with revenue goals. • Design scalable, repeatable systems that attract qualified practices and DSOs into the funnel. • Build a performance model that forecasts lead volumes, conversion rates, CAC, and ROI by channel and provide regular reports. • Build and execute lifecycle marketing programs that improve onboarding, engagement, upsell, renewal, and advocacy. • Plan and execute omni-channel demand campaigns (email, paid media, SEO, content syndication) and landing pages required to support every campaign. • Build automated nurturing motions to support lead development and create new sales opportunities based on customer expansion triggers. • Build outbound enablement motions to support Sales Development, including targeted lists, messaging sequences, and offer strategies. • Leverage behavioral and firmographic data to create hyper-targeted campaigns. • Own the marketing-to-sales funnel: Lead capture, scoring optimization, handoff, SLAs, and continuous optimization of conversion points. • Conduct A/B testing across landing pages, messaging, creative, and offers to maximize lead quality. • Partner with Internal Systems/Salesforce Team to ensure campaign tracking, attribution, and accurate reporting. • Work closely with cross-functional teams, including product, sales, and customer success, to align lead quality, targeting, and feedback loops.

🎯 Requirements

• Bachelor’s degree in a related field or equivalent experience • 5+ years in lead generation, demand generation, or growth marketing for B2B SaaS or healthcare tech • Extensive email marketing and landing page management experience • Extensive digital advertising experience with Google, Bing, Meta, TikTok • Expert-level command of email marketing best practices and analytics • Extensive event marketing experience (trade shows, webinars, seminars, customer/group meetings) • High level of confidence with digital advertising experience (banner, social media, and Google’s Search and Display Networks) • Extensive content marketing experience and SEO best practices • Direct mail experience and command of best practices • Segment and cohort targeting best practices • Display advertising experience and command of best practices (digital and print) • Sound experience with SMS marketing and related regulatory requirements • Demonstrated command of copywriting and storytelling skills, high-performing headlines, subject lines, CTA’s, etc. • Expert-level understanding of Pardot, Salesforce, or similar systems (email creation and send, campaign creation and tracking, automation, scoring, segmentation, attribution). • Strong analytical mindset; skilled at building funnel models, forecasting, and ROI analysis. • Proven success partnering closely with sales teams to generate high-quality opportunities. • Preferred experience in dental, medical, or RCM software industries. • Preferred familiarity with marketing to dental practices, office managers, billing teams, and DSOs.

🏖️ Benefits

• Flexible work arrangements