National Accounts Manager

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🔥 32 minutes ago

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📋 Description

• Penetrate targeted National Accounts by developing a Central Region Account plan that increases DFWS BTG/BTB menu placements and creates customized LTO programs that drive trial, velocity and build awareness • Develop and apply category management strategies and principles that align with specific brand priorities and the accounts strategic initiatives • Prioritize the largest opportunity segments and accounts, identify the key levers for future growth, and develop an annual tactical plan that drives incremental volume and profit through: Increased distribution and improved promotional effectiveness or other volume generating tactics • Develop high-level customer relationships with targeted accounts • Ensure proper alignment and synergy of DFWS brand strategy with key customer objectives • Develop and implement tactics that grow DFWS business at a faster rate than national Nielsen CGA metrics • Work cross-functionally to ensure seamless implementation of all newly launched National programming • Ability to create and influence customized programming that supports NAOP sales efforts with DFWS Brand Marketing teams • Penetrate and leverage key distributor national account resources to drive DFWS account-specific priorities • Drive compliance of all mandated and optional programming through DFWS distributor and DFWS direct sales team ensuring we meet and/or exceed our minimum company standards • Work with BI and monitor the on-premise environment and be the expert on trends and new developments as it relates to targeted accounts, channel strategies, and innovative ways of working and selling in our ideas • Meet quarterly with FP&A to manage the respective NAOP Region budget to ensure appropriate allocation of resources against targeted NAOP Customers

🎯 Requirements

• Bachelor’s Degree • Must have experience in the alcohol beverage industry • 5 – 7+ years calling on On-Premise multi-unit operators, preferably national on-premise chains • National chain buyer relationships highly preferred • Brand building and promotional ideation skills highly preferred • Proven experience leading and working with cross-functional teams • Exceptional computer skills, including PowerPoint, Excel, Word, etc. • Strong fact-based selling, presentation, and negotiating skills • Experience managing inventory and allocation • Excellent organizational and time management skills • Ability to travel 30% + of your time

🏖️ Benefits

• Competitive compensation • Career development opportunities • Medical, dental, vision and life insurance • PTO • 401(k) match • Product allowance to enjoy DFWS products • Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children • Gym reimbursement • Employee Assistance Program

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