Senior Digital Marketing Specialist, Chinese Speaking

🕒 May 30

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TDCX

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1995

🤝 B2B

🛍️ eCommerce

☁️ SaaS

💰 Post-IPO Equity on 2021-09

B2B • eCommerce • SaaS

TDCX is a provider of customer experience solutions that supports businesses in connecting with their customers through various communication channels. The company emphasizes privacy and security in its messaging services, allowing businesses to engage with their clientele effectively while ensuring data protection. TDCX also focuses on building community and facilitating group conversations, making it easier for conversations and interactions to flow seamlessly across platforms.

📋 Description

• Creating and managing comprehensive digital marketing campaigns across multiple channels, including Google, LinkedIn, Bing, Baidu, and Naver, to attract and convert potential customers. • Continuously monitoring and analyzing campaign metrics to identify areas for improvement and leveraging AI to enhance campaign effectiveness and achieve key performance indicators (KPIs). • Setting up robust analytics tracking to collect accurate data, providing valuable insights for informed decision-making. • Conducting lead scraping and creating engaging landing page content to expand our lead database and drive conversions. • Working closely with cross-functional teams to ensure alignment between marketing strategies and overall business objectives. • Staying up-to-date with industry trends and identifying new opportunities to optimize our digital marketing efforts. • Exploring and implementing innovative digital marketing tools and techniques to maintain a competitive edge.

🎯 Requirements

• Minimum 4-5 years of experience in B2B digital marketing, preferably in an agency or related field. • Proven track record of managing successful digital marketing campaigns on Google, LinkedIn, Bing, Baidu, Naver, and other major channels. • Experience working with global brands and understanding the nuances of local marketing needs. • Strong understanding of current digital marketing strategies, trends, and best practices, demonstrating the ability to deliver results. • Proficiency in analyzing large datasets and using data-driven insights to inform marketing decisions. • Expertise in digital marketing tools and analytics platforms such as GA4, Microsoft Clarity, Hubspot, and Google Tag Manager. • Ability to develop creative and innovative marketing campaigns that resonate with our target audience. • Excellent verbal and written communication skills in English and Chinese. • Knowledge of Japanese, Korean, Spanish, or Thai is a plus. • A self-motivated and results-oriented mindset willing to learn and adapt to new challenges.

🏖️ Benefits

• Attractive remuneration and great perks • Comprehensive medical, insurance, and social security coverage • World-class workspaces • Engaging activities and recognition programs • Strong learning and development plans for your career growth • Positive work culture that enables your future • Easy-to-access location with direct public transport links • Flexible working arrangements • Coaching and mentoring from experts in your field